TRAVELCLICK® Webinar - 2011 Fourth Quarter Global Hotel Industry Update
Join TravelClick, the leader in hotel ecommerce and business intelligence, for a complimentary webinar where we will highlight third quarter hotel performance results and future industry trends based on TravelClick’s proprietary eMonitor and eTRAK market performance reports. We will also provide specific recommendations to help plan and execute hotel marketing strategies to maximize profitibility in 2011 and beyond.
Mobile searches for hotels are growing at an accelerated pace. Recent studies show that more than 20 percent of hotel search is occurring on a mobile device. Additionally, consumers are increasingly turning to social media channels when making booking decisions. Couple this with the upcoming Facebook Initial Public Offering (IPO), creating unprecedented opportunities to reach its 850 million users, and it has never been more imperative for hoteliers to understand the power of these online channels.
What focus and investment should be placed on these new opportunities? How should room night inventory be allocated within emerging channels? How can hoteliers capture their fair share of mobile and social channels? These questions and other relevant industry issues will be answered by TravelClick® (www.travelclick.com), the leader in reservations management, marketing and business intelligence solutions, on February 28 and February 29 in a complimentary webinar entitled, "2011 Fourth Quarter Hotel Industry Update: Maximizing Revenue from Social and Mobile Channels."
The webinar will highlight fourth quarter hotel performance results and future industry trends based on TravelClick's proprietary eMonitor and eTRAK market performance reports, as well as MarketVision Demand Position™ forward-looking booking data. The webinar will also provide specific recommendations to help plan and execute hotel marketing strategies to maximize profitability in 2012.
Key topics will include:
- Review and analysis of fourth quarter global hotel performance
- Regional analysis of key markets throughout the world
- Mobile and social channel forecasts
- Best practices for inventory allocation
- 2012 Hotel Performance Forecast
Topics, trends, and perspectives will be presented by TravelClick's industry experts John Hach, Senior Vice President, Global Product Management, and Caryl Helsel, Vice President, Demand and Distribution. The webinar will be moderated by Barbara Taylor Carpender, President and CEO of Taylored Training and a frequent moderator for the Hospitality Sales and Marketing Association International (HSMAI).
There will be three sessions to accommodate a range of time zones. To register, please click on the session below that you would like to attend.
- February 28, 10 PM (Eastern Standard Time-New York)
- February 29, 10 AM (Eastern Standard Time-New York)
- February 29, 2 PM (Eastern Standard Time-New York)
Visit http://www.timeanddate.com/worldclock/converter.html to convert time zones.