eCornell Webinar: “Drive Revenue by Optimizing the Traveler Planning Journey.”

You’ll get inside strategies on:

How to boost revenues in Q2 through multichannel marketing
Where and how different marketing channels reach the consumer
How many steps it takes a consumer to make a booking
The customer perspective (i.e. a mom planning family travel or a family reunion)
Ways to recover abandoned bookings

Mariana Mechoso Safer is Senior Vice President, Marketing at HeBS Digital, overseeing advertising, marketing and public relations. Mariana heads the Las Vegas office, developing and implementing digital marketing strategies for HeBS Digital’s West Coast partners. She frequently conducts industry research and publishes her major travel and hospitality publications, and is also a guest speaker and presenter at hospitality events and conferences.
Shalini Jariwala is Strategic Partner Manager of Channel Sales at Google. Shalini has been working in high tech for the past 10 years. She has held various marketing, sales enablement, and business development roles at companies such as Google, Ooyala, Salesforce.com and Evernote. Currently she is a Strategic Partner Manager on the Channel Sales Team based out of the Google NYC office.

For more information please contact Lisa Hatfield/eCornell
(607) 330-3333