HSMAI Webinar: The Road to Revenue Management Leadership

On the surface, the definitions of "revenue management" and "leadership" seem far apart.

Revenue Management is "the application of disciplined analytics that predict consumer behavior at the micro-market level and optimize product availability and price to maximize revenue growth." Leadership is "a process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task." As revenue managers are more often asked to assume leadership roles, what skills, knowledge, and attributes will you need to cultivate in order to succeed? This expert panel will explore that question, and suggest the steps you can take to become a revenue management leader in your organization.