Internal Linking: A Scientific, Scalable Approach

Everybody recommends internal linking, but there's been little proof of actual effects on rankings, traffic, and conversions. Shawn Cohen, SEO Director at Standing Dog Interactive, and his team developed a measurable and scalable process to figure out best internal linking practices to move the needle in the SERPs. Using tools we all love—Open Site Explorer, SEMRush, and Excel—you can identify large-scale internal linking opportunities, point more authoritative links to target pages, and identify top keywords, all with mind-blowing efficiency. Presented by Shawn Cohen