Targeting the New Bleisure Traveler

Learn how to find the travel shoppers who are looking for a hotel just like yours and convert them into bookers at our webinar, as well as discover more about the new "Bleisure" (Business and Leisure) traveler.

Attend the webinar to learn:

• Tips and tricks to create a targeted digital marketing strategy
• How to reach your target audience, including the new Bleisure traveler
• Tips to address the blurring lines between business and leisure travel in 2014

This webinar features the following speakers:

• Robert Cole, Founder, RockCheetah
• Lennert De Jong, Commercial Director, citizenM Hotels
• Darlene Rondeau, VP, Best Practices, Online Merchandising at Leonardo