Webinar: Why PMS & CRM integration is essential to guest engagement
This webinar was recorded on March 22, 2018
An essential part of offering your guests a seamless experience is being able to track the guest journey from booking to stay to post-stay. To achieve this, your technology systems must be tightly integrated and always communicating up-to-date information.
The PMS/CRM connection is fundamental to providing a streamlined guest experience. Gathering important guest data and subsequently utilizing that data to give guests special offerings and packages via targeted campaigns is a prime example of how the two systems can work in unison to turn happy guests into repeat customers.
In this webinar, experts from StayNTouch and CENDYN discuss:
- What information should be passed back and forth between the PMS and CRM.
- How incorporating mobile touchpoints on property can enhance guest engagement and capture important data.
- How to drive more revenue and increase guest satisfaction with targeted marketing campaigns.