Webinar: Hotel Marketing Analytics 101

Our experts will discuss:

Website engagement tracking

  • Understanding Google Behavior Flow, organic sessions, and referrals
  • Measuring early and mid-funnel user engagement
  • Optimizing marketing and revenue management strategies based on website engagement

Conversion optimization

  • How mobile and desktop conversions differ and the impact of source, location, ADR and rate strategy
  • The importance of calculating conversion rates in the context of revenue
  • Optimizing your website for mobile bookings

Attribution and ROI

  • Understanding the multiple touchpoints prior to conversion
  • How to fairly and realistically assign attributions
  • Determining overall channel performance

For more information please contact Nancy Huang

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