Webinar: Hotel Marketing Analytics 101
Our experts will discuss:
Website engagement tracking
- Understanding Google Behavior Flow, organic sessions, and referrals
- Measuring early and mid-funnel user engagement
- Optimizing marketing and revenue management strategies based on website engagement
Conversion optimization
- How mobile and desktop conversions differ and the impact of source, location, ADR and rate strategy
- The importance of calculating conversion rates in the context of revenue
- Optimizing your website for mobile bookings
Attribution and ROI
- Understanding the multiple touchpoints prior to conversion
- How to fairly and realistically assign attributions
- Determining overall channel performance
For more information please contact Nancy Huang