Webinar: Moving from Direct Bookings to Direct Relationships (Europe Focused)
"Customer experience" is a well-coined phrase. But, what does it actually mean when you are booking a hotel room? Why do bookers continue to use OTAs over direct channels?
In this session, industry expert Frank Reeves explains the journey your hotel or property should use to shift the booker's intent back to your own website through revolutionary technology, and move the focus from a book-direct journey to a customer-centric one. Explore the changes in booking behaviors and how the customer-centric approach — along with the adoption of emerging technologies — can revolutionize your guest experience right from the start.
Frank Reeves is co-founder and CEO of the hotel technology company Avvio. He has acquired a reputation for being one of the top innovators in travel technology.
Webinar: Moving from Direct Bookings to Direct Relationships (Europe Focused) is organized by HFTP.