Webinar: #RevUp: From Revenue Management to Revenue Optimisation

A widely accepted definition of revenue optimisation is "a business discipline and culture that focuses on balancing supply and demand in a rational and systematic way to maximise revenue and profit while managing risk under current and anticipated market conditions".

Paul van Meerendonk, Director of Global Advisory Services at IDeaS will explore ways you can help your hotel achieve revenue results as a team. Move beyond the basics of Revenue Management and understand how the future of performance lies in optimal use of tools & technology and the application of science in the Revenue Optimisation process.

What will you learn:

• The importance of external data sources in the optimisation process (e.g. competitive data)
• What controls are available to optimise your business and the impact they have
• Guidance on how to optimise group business
• Why revenue optimisation now relies on revenue science