CMO Board Readiness Webinar

Course Description

Please join us for a 60 minute virtual session to discuss the changes in board composition and new opportunities it presents for marketing executives, the critical experiences and knowledge areas expected of CMOs as independent directors, important considerations for the recruitment process, and how to think about your personal brand and candidate value proposition to become board ready. You will hear perspectives from a search firm executive and CMO with board experience to learn how you can prepare and position yourself for a board role.

​Learning Objectives
Upon completing this course, participants will be able to:

1. Tailor their strengths, experiences and story to create a strong value proposition and personal brand
2. Differentiate a board bio from a resume
3. Identify key experience and areas of knowledge that companies look for in board members today
4. Elaborate on board recruitment considerations such as the search process and future board-relevant issues