Webinar: Personalized pricing - Where CRM meets revenue management

What's the secret to optimizing profits in 2020: Combining the distribution savvy of revenue management with CRM's insights into guest behavior and preferences.

With closer collaboration, your hotel can reap the benefits of a personalized pricing strategy, engaging in highly targeted marketing by providing the right offers at the right time through the right channels.

Join us to learn:

  • A simple framework for personalized pricing
  • Knowing when to offer discounts or value-adds
  • The relationship between pricing, profit, and probability of purchase
  • Personalizing purchase opportunities at each stage of the customer journey
  • Tips from hoteliers on integrating CRM and revenue data, strategies, and practices

Expert panelists:

  • Kelly McGuire, renowned revenue management & hospitality analytics expert
  • Dan Skodol, VP of Data Science & Analytics
  • Daniel Craig, Founder, Reknown
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