Webinar: Personalized pricing - Where CRM meets revenue management
What's the secret to optimizing profits in 2020: Combining the distribution savvy of revenue management with CRM's insights into guest behavior and preferences.
With closer collaboration, your hotel can reap the benefits of a personalized pricing strategy, engaging in highly targeted marketing by providing the right offers at the right time through the right channels.
Join us to learn:
- A simple framework for personalized pricing
- Knowing when to offer discounts or value-adds
- The relationship between pricing, profit, and probability of purchase
- Personalizing purchase opportunities at each stage of the customer journey
- Tips from hoteliers on integrating CRM and revenue data, strategies, and practices
Expert panelists:
- Kelly McGuire, renowned revenue management & hospitality analytics expert
- Dan Skodol, VP of Data Science & Analytics
- Daniel Craig, Founder, Reknown