Moving Beyond Demographics — Data Drives the Future of Travel Advertising

Today's travelers are unpredictable. Past behavior and booking trends do not always provide reliable predictions around where a traveler will visit next or what kind of travel they will book. In a single year, the same business traveler who flies to Chicago twice a month might also vacation in Mallorca, spend a long weekend with friends in Austin, and plan a cruise with the in-laws and grandparents. Brands need to know their customers beyond demographics — and be agile as their motivations change — in order to deliver the most effective marketing messages.

In this webinar, SkiftX Research Editor Jeremy Kressmann will be joined by Brad Herndon, digital data and analytics practice lead at Accenture Interactive, to further explore the challenges and opportunities this new age of digital marketing presents to the travel industry.