Building Success in Partnership: Voco And The Power Of Conversions

IHG has extensive experience in conversions across its brand portfolio. During this webinar the spotlight will be on voco hotels which appeals to a broad range of asset types, including both conversions and new builds. It offers an experiential and distinct customer proposition and flexible approach to brand standards that are easy to implement and offer efficiency and a lower capital outlay compared to other brands. It is the latest premium brand addition to the IHG brand family and testament to its success is its current number of 50+ open and pipeline hotels worldwide..


  • Willemijn Geels, VP Development Europe
  • Will Yell, VP voco and conversions
  • Carmela Crisafulli, Director strategy voco
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