Industry Update
White Paper25 September 2014

How to Make a Million with the New Email Marketing-CRM Paradigm - A NAVIS White Paper

An analysis of the shift in hospitality marketing to data-driven email marketing in the hospitality industry

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How to Make a Million with the New Email Marketing-CRM Paradigm - A NAVIS White Paper

The hospitality industry is in the midst of a paradigm shift of how properties market to guests. Results are in for the first pioneering hotels and vacation rental companies (VRCs) to make this change. Significantly higher bookings and conversions are the norm. Seven-figure revenue increases are not unusual. What produces these results? An effective new approach that will change how the hospitality industry--and other businesses--execute email marketing. The two developments that converged to drive this paradigm shift are 1) Advanced database systems and data mining technology, and 2) The development of focused consumer-preference marketing strategies. Click here to download the whitepaper. Click here to download the whitepaper.

Click here to download the white paper

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About NAVIS

NAVIS is the only complete customer relationship management software specifically designed for the hospitality industry. The leader in hospitality CRM solutions and services, only NAVIS provides a CRM platform that unifies your Reservations, Revenue and Marketing teams around a single source of guest data, that drives more direct bookings and more revenue.

NAVIS has been serving the hospitality business since 1987. A privately held company, NAVIS is headquartered in Bend, Oregon with growing offices in both Orlando, Fla. and Reno, Nev. The company has been honored with the Top Workplaces award six times by The Oregonian for consecutive years, the Orlando Sentinel Top 100 Companies award for the third year in a row, and one of the Northern Nevada Human Resources Association's Best Places To Work for the second consecutive year. Learn more at www.naviscrm.com.

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Kelsie Skinner
Director of Marketing
Phone: 541-330-3503
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