With the on-the-go nature of the Hyper Interactive Travel Consumer, now more than ever, you must connect to your customers via mobile in real time. SMS mobile marketing is a key component in a successful mobile strategy, yet, many hoteliers have yet to leverage this untapped channel. Learn more about this missed opportunity in our next webinar titled The Untapped Channel: Best Practices for Leveraging the Power of SMS Mobile Marketing on Thursday March 1st, at 3 PM EST, hosted by our Manager of New Media & Creative Strategy set to speak on social and mobile at EyeforTravel's Social Media Strategies for Travel North America 2012 on March 5th.