The world's #1
hospitality B2B platform

Hospitality Net is the world's leading independent B2B publication serving the global hospitality industry. Since 1994, we have connected hotel operators, investors, technology vendors, and industry experts, reaching hospitality professionals in 160+ countries with daily news, expert insights, and thought leadership from the industry's most influential voices.

Who we are

Hospitality Net is the world's most-visited independent B2B publication for the hotel industry, ranked ahead of every other global hospitality media platform by web traffic. We are fully independent. No parent company, no conflicting data products, no advertiser-owned editorial.

We answer to the industry, not a media group, data company, or regional conglomerate. Our open publishing model sets us apart: contributors publish directly alongside the industry's most respected voices. Your organisation and your people don't just advertise here, they lead the conversation.

480K+ Monthly Pageviews
– Plausible Analytics
12K Daily Unique Visitors
– Plausible Analytics
18K+ Newsletter Subscribers
160+ Countries Reached

Audience by segment

One in three registered users works directly in the hotel industry. Audience data is based on professional background information provided during registration on Hospitality Net, with hotel industry professionals grouped as a single category. May 2026.

Hotel Industry Professionals
30.2%
Hotel Group / Corporate
8.8%
Hotel Management
9.7%
Hotel Operations
7.4%
Hotel Investment
4.3%
Supplier / Vendor
26.5%
Consultant
13.3%
Media / PR
11.9%
Association / Events
4.7%
Educator / Academic
3.9%
Student / Graduate
3.8%
Designer / Architect
3.0%
Not specified
2.9%

Source: Plausible Analytics · May 2026

Industry Ranking: Hospitality B2B publications

Domain Rating measures how well-established a publication is based on the quality of sites that link to it. Among global hospitality B2B publications, Hospitality Net leads the field — reflecting 30 years of accumulated editorial authority and recognition across the wider web.

#PublicationFocusOwnerDomain RatingDomain Authority
1Hospitality NetGlobalIndependent
DR 81
DA 74
2Hotel ManagementUS-centricQuestex LLC
DR 76
DA 62
3Hotel BusinessUS-centricRubelmann Capital
DR 73
DA 60
4Hotel-OnlineUS-centricHFTP (nonprofit)
DR 72
DA 58
4Hotel News ResourceGlobalNevistas
DR 72
DA 60
6eHotelierGlobalIndependent
DR 70
DA 54
7HOTELS MagazineGlobalOutclick Media
DR 69
DA 51
8Hotel ExecutiveGlobalIndependent
DR 68
DA 50
8Hotelier Middle EastMENA region onlyITP Media Group
DR 68
DA 70
10Hospitality ONEurope / FrenchMKG Group
DR 60
DA 53

Domain Rating (DR) is an independent measure of a website's credibility and authority on the internet, scored 0–100, calculated by Ahrefs based on the number and quality of external websites that link to a domain. Domain Authority (DA) is a similar metric developed by Moz, also scored 0–100, predicting how likely a website is to rank in search engine results. Both scores reflect the strength and trustworthiness of a domain as recognised across the wider web. Sources: Ahrefs & Moz, May 2026.

Hospitality Net in the age of AI

Hospitality Net content is actively surfaced by the world's leading AI platforms. Among referral sources, ChatGPT ranks in our top 3 — ahead of LinkedIn and all social media combined — and Claude.ai in our top 10, reflecting HN's authority as a trusted reference in AI-generated hospitality responses. Visitors arriving via AI platforms show significantly higher engagement than those from organic search.

5% Of Referral Traffic from AI Platforms
#3 ChatGPT as Traffic Source
2x Engagement vs. organic search

Source: Plausible Analytics · May 2026

Demographics

Hospitality Net serves a genuinely global audience. Our registered professionals span every major region, from the Americas and Europe to Asia, Oceania, and Africa.

43.5%34.0%14.3%4.0%2.2%2.0%

Source: Plausible Analytics · May 2026

What We Offer

Your membership gives your organisation a direct channel to the global hospitality industry. Publish, engage, and build visibility across every format the platform offers.

Membership Features

News & Press Distribute press releases, company news, and product announcements to a global audience
Thought Leadership Publish opinion articles and white papers under your organisation's byline
World Panel Join expert-led discussions on the topics shaping the hospitality industry

Membership Add-ons

Video & Podcast Feature your organisation in HN TV interviews and podcast conversations
Events Coverage Align your brand with HN's coverage of ITB Berlin, HITEC, and major industry conferences
Display & Newsletter Banner advertising and sponsored placements across the site and daily newsletter

Reach

Hospitality Net has been building its platform since 1994. What you see below is the result of that: a community of 500+ active contributors and a platform with real scale and reach, with Google as our largest traffic source, reflecting 30 years of indexed content that the web keeps coming back to.

500+ Active Contributors
159K+ Published Articles, News & Appointments
DR 81 Domain Rating (Ahrefs)
339K+ Backlinks from 17K+ Domains
20K+ LinkedIn Followers
DA 74 Domain Authority (Moz)

Sources: Plausible Analytics & Ahrefs · May 2026

Brand Awareness

Hospitality Net has been a trusted source for the global hospitality industry for over 25 years. That trust is why we're heavily crawled by search engines like Google, Bing, Yahoo, Yandex, Baidu and DuckDuckGo, AI platforms like ChatGPT, Claude, Perplexity, Gemini and Copilot, as well as news aggregators, RSS readers and industry feeds.

When you publish on Hospitality Net, your brand doesn't just appear here. It propagates, picked up, indexed, and surfaced across platforms you'd never reach directly. That's the brand mention effect.

12,000 visitors a day. Domain authority 74. And a reach that goes well beyond both.

Trusted by 250+ organisations including

Hotel Items (A & S Suppliers, Inc.)
Hoteliers' Voice Podcast/ Haynes MarComs Ltd
Hoteza
Security Validation | SecValMSP
Cvent Europe Ltd
IRIS Software Systems
Agentic Hospitality
Hotel Electronic Distribution Network Association (HEDNA)

Content & distribution

With around 500 new content pieces published each month, new content is automatically picked up by major search engines and AI platforms including Google, Bing, Yahoo, Yandex, Baidu, ChatGPT, Claude, Perplexity and Gemini, giving every article broad distribution beyond direct site traffic.

All content on Hospitality Net is automatically categorised into topics. The chart below shows the five most-viewed topics by pageviews.

General Management
19.5%
Sales & Marketing
17.0%
Technology
16.5%
Development
12.3%
Markets & Performance
9.2%

Source: Plausible Analytics · May 2026

Why Hospitality Net

The only truly global platform. Competitors are regional (Middle East, Europe, US). Hospitality Net reaches professionals in 160+ countries, matching the international footprint of the industry itself.

Independence matters. In a landscape where major hospitality publications are increasingly absorbed into data companies, real estate platforms, and regional media groups, Hospitality Net remains fully independent, answering to no one but the industry.

Membership, not just advertising. Our 500+ member organisations are committed participants, not passive impressions. This is an audience that has invested in the platform.

Our heritage

Founded in 1994 in Maastricht, Netherlands, Hospitality Net was one of the first digital platforms to serve the global hotel industry online, and remains one of the longest-running independent hospitality B2B publications in the world.

Over 30 years, we have built an unmatched archive of 100,000+ articles, industry reports, and expert commentary, making HN the deepest knowledge base in hospitality B2B media.

HN also publishes the Hotel Yearbook annually, one of the industry's most cited reference publications.

Schedule a Meeting