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Alisa Kremer on Social Media as a Commercial Discipline, Baoase on Family Hospitality and the Art of Saying Yes, Outdated AI Data Can Erase a Hotel from Shortlists

Wednesday brought Henri Roelings in conversation with KORDIE founder Alisa Kremer on social media as a commercial discipline, Niels and Thijs van der Valk of Baoase with Adam Mogelonsky on family hospitality and the art of saying yes, and Andrew Paul on outdated AI data erasing hotels from booking agent shortlists. Gmail's AI Inbox, BWH's WorldHotels rebrand, and property news from Rome to Manhattan rounded out the session.

1,800-room StandardX flagship property coming to Manhattan

Hyatt Hotels Corporation (NYSE: H) and Extell Development Company, a full-service national real estate developer of residential, commercial and hospitality properties, announce plans for the debut of The StandardX brand to North America for the first time with The StandardX Times Square, an approximately 1,800-room hotel at 255 West 45th Street, located in the heart of Manhattan's Theater District.

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Aurora Anguilla Resort & Golf Club Expands Private Villa Collection with New Luxury Villas

Aurora Anguilla Resort & Golf Club, the luxury beachfront resort set along Rendezvous Bay, is expanding its private accommodations with Trade Winds, a new five-bedroom villa on Merrywing Beach, and six new Golf View One Bedroom Executive Suites. Trade Winds is available to book now, while the new suites will welcome guests beginning in November 2026.