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From Chatbots to Guest Journeys
TrustYou CEO Benjamin Jost and Highgate Portugal's head of marketing discuss AI adoption in hotels, covering online discovery, guest communication, system integration, and balancing automation with human involvement.
Hotels Measure Bookings. But What Are Guests Actually Doing with the Information?
Research with 440 guests on Meituan.com finds that clarity and usefulness of booking platform information drives guest engagement, perceived value, and brand advocacy.
Types of accommodation: 30+ lodging types explained
A reference guide covering 30+ lodging types from hotels and motels to ryokans and yurts, with comparisons, history, and notes on why accurate classification matters for competitive benchmarking.
Recent Appointments
View allRoberto Castro has been appointed as Vice President at Omni Hotels & Resorts
Akhilesh Kumar Singh has been appointed as Director of Services at JW Marriott Goa
Why OpenAI bought an AI travel agent
OpenAI's acquisition of Odessia gives it an IATA-accredited travel agency, end-to-end booking technology, and hotel content, reducing its dependence on Booking.com and Expedia.
The Loneliness of Seniority
A reflective essay on the structural loneliness that comes with seniority, arguing that authority rewires relationships and that leaders must actively choose vulnerability to counteract it.
The Compounding Cost of Customer Churn
Small, recurring customer losses compound over time, forcing businesses to acquire ever more new customers just to maintain growth, making preventable churn far costlier than it appears.
GBTA Welcomes EU Tourism Strategy’s Vision for Sustainable and Competitive Travel
GBTA endorses the EU's new Sustainable Tourism Strategy, noting its own Procurement Standards are referenced in the Strategy's Working Document, and calls for managed business travel's inclusion in implementation.
“A Champion of Multilateralism”: UN Tourism Welcomes Secretary-General António Guterres to Madrid
UN Secretary-General Guterres visited UN Tourism HQ in Madrid, the first such visit by a sitting UN chief since 2007, reaffirming tourism's role in sustainability and developing economies.
Standards are not about control. They are how quality lasts.
An industry consultant argues that written, enforceable standards in spa and wellness settings are the foundation of consistent quality, fair team culture, and business resilience during staff turnover.
Elysée New York Announces Reopening Following a Complete Transformation, Entering Its Next Century of Hospitality
Elysée New York will reopen in early 2027 following a complete transformation of the historic Midtown Manhattan landmark, unveiling a fully reimagined hotel experience in celebration of its centenary year.
The Bouncers Have Arrived: Hotels Start Choosing Which Machines Get In
As AI agents begin shortlisting hotels before humans do, operators are urged to write agent access policies, assign liability in contracts, and redesign upsell for rational, automated buyers.
A Holiday Reveal: Renovations Unveiled at Palm Beach Marriott Singer Island
Just in time for the holidays, a “suite” new getaway to the Palm Beaches awaits at the Palm Beach Marriott Singer Island Beach Resort & Spa. The resort debuts its multimillion-dollar renovations, which include chic, modern upgrades to its suites, lobby, restaurant, and meeting spaces.
Knowledge Economic City to Host FHS Saudi Arabia 2027 Madinah Edition
KEC signed a host partnership with The Bench to bring FHS Saudi Arabia 2027 to Madinah for the first time, held at the DoubleTree by Hilton at Madinah Gate, a transit-oriented development anchoring KEC's SAR 24bn masterplan.
How The Landmark Collection is controlling cost
The Landmark Collection consolidated purchasing across three London hotels via PurchasePlus, gaining spend visibility, automating invoices, and improving supplier negotiation to protect margins.
How Conversational AI Is Moving Hotel Linen Management From Reactive to Proactive
A conversational AI assistant built on RFID inventory data lets hotel operators query linen stock, loss trends, and reorder needs in plain language, shifting from reactive to predictive management.
'Everything is Finance’ and 5 More Takeaways From Otelier Optimize 2026
Senior hotel operators at Otelier's customer summit flagged slowing group pace, declining real GOPPAR, and rising costs as reasons to overhaul operating models, embrace AI with guardrails, and shift from dashboards to actionable operational consoles.
Your Hotel's Booking Engine Wasn't a Marketing Decision. Maybe It Should Have Been.
Hotels often let operations or IT choose the booking engine, leaving marketing without influence over the conversion step that determines direct booking ROI.
Re-imagining room service - how digital ordering could turn in-room dining into your F&B revenue superhero
IRIS outlines seven ways digital ordering can boost in-room dining revenue by up to 30% and cut per-order handling time by 10 minutes, with a call to action for hotels to adopt its platform.