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AI Is Confidently Wrong About Your Hotel and the Guest Arrives Believing It, the Org Chart Is a Revenue Problem, AI Shifts Hotels from Pricing to Personalization
Monday opened with hospitality.today's warning that AI tools are describing hotels from outdated sources and guests arrive expecting what no longer exists, a Les Roches argument that the traditional hotel org chart fragments guest value across silos, and Cornell professor Chris Anderson on AI shifting commercial strategy from pricing optimization to personalized offer curation. Canary Technologies' HITEC conversation, the AI Hospitality Alliance's crowdsourced use case launch, and a strong Asia Pacific properties day rounded out the session.
When Luxury Outside Hospitality Learns to Host, What Happens to Hotels?
Non-hotel luxury brands like Audemars Piguet and NYC listening club Stylus are reshaping guest expectations around atmosphere and belonging, challenging hotels to rethink pricing, identity, and what makes their experience irreplaceable.
By Sébastien Felix, Founder, Influence Society
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Hotel Yearbook Article The Hotel Yearbook 2026 - Technology Edition
The Remains of the Stay: Memory, Identity, and the Afterlife of the Guest
Edmondo Grassi approaches the post-stay phase as a sociologist rather than a technologist, and the perspective is unsettling. When a guest checks out, he argues, their stay does not end — it migrates into a data infrastructure that remembers with absolute precision what the guest themselves only vaguely recalls, raising a question the industry rarely asks: who has the right to hold that memory, and on whose behalf?
By Edmondo Grassi, Assistant professor (RTT) in Sociology, San Raffaele University of Rome
The Death of the Department: Why the Hotel Org Chart Is a Revenue Structure, Not a Guest Structure
A hospitality educator argues that traditional hotel org charts fragment guest value across siloed departments, and proposes practical steps including RevPAG tracking, cross-functional teams, and realigned incentives.
By Julia Krebs, Senior Lecturer and Hospitality Consultant, Les Roches-Marbella
How AI uses personalization to beat pricing and win bookings
Cornell professor Chris Anderson joins Revinate's Hotel Moment podcast to discuss how AI is shifting hotel commercial strategy from pricing optimization to personalized offer curation.
Karen Stephens in conversation with Chris K. Anderson
Recent Appointments
View AllMinor Wellness Hotels Take Lead Across 2025 Performance Metrics
Minor Wellness hotels outpaced Major Wellness on ADR, RevPAR, and GOPPAR in 2025 for the first time, signaling a shift toward targeted wellness investment over expansive offerings.
HotStats and RLA Global
Vivanta Gurugram Sector 95a Opens Its Doors
Indian Hotels Company (IHCL) , India's largest hospitality company, today announced the opening of Vivanta Gurugram in Sector 95A.
HVS U.S. Hotel Development Cost Survey 2026
HVS's 2026 survey reports per-room development costs across six U.S. hotel product types based on 2025 construction budgets, with a median of $213,000 per room and luxury reaching over $1.6M.
By Luigi Major, Managing Director, Advisory of HVS Americas, HVS
Sleeper 127 Out Now: Enjoy Your Stay!
Issue 127 covers Italian hospitality, Colombian landmark conversions, Miami Beach Art Deco revival, Bali heritage design, London's Whiteleys transformation, and the MEA hotel construction pipeline.
Gen Z and the Future of Luxury Consumption
Gen Z is reshaping luxury by prioritizing experiences, authenticity, and resale over logos, with major implications for hospitality operators and goods brands competing for younger consumers.
By Emma Näpänkangas, M.Sc. Student in Hospitality Management, EHL
Supplier News
View allApaleo appoints Connor Neeson to lead growth across the UK & Ireland
Apaleo names Connor Neeson as Country Lead for UK and Ireland, targeting operators still reliant on legacy PMS as pressure mounts to modernise technology infrastructure.
Grevon joins AI Hospitality Alliance as a founding partner
Grevon joins the AI Hospitality Alliance as a founding partner, contributing to technical standards and direct-booking workstreams as AI reshapes hotel distribution and guest ownership.
TTI Technologies Named The North American Hospitality Preferred Provider for ePRINTit™ Mobile Printing Solutions
TTI Technologies becomes ePRINTit's exclusive North American hotel provider, offering properties a secure, QR-code-based mobile printing platform that reduces front desk load and guest friction.
Shiji and FPG transform hospitality dining with AI-Powered performance integration between Infrasys POS and CheckMax
Shiji's Infrasys POS now integrates with FPG's CheckMax to deliver AI coaching and real-time sales analytics, targeting a 5–15% increase in incremental revenue per guest for hotel restaurants.
Shiji and FPG transform hospitality dining with AI-Powered performance integration between Infrasys POS and CheckMax
Shiji's Infrasys POS integrates with FPG's CheckMax to deliver AI-driven coaching and real-time analytics, targeting a 5–15% increase in incremental revenue per guest for hotel dining outlets.
Lodging Interactive Launches Commingle360, an End-to-End Reputation Management Service Combining On-Site Guest Feedback with Public Review Response Management
Lodging Interactive's Commingle360 combines on-site QR-based guest feedback and employee recognition via CruVu with human-written public review responses across 140+ platforms.
Hotel Image Standards Vary Across Distribution Channels and What Hoteliers Need to Know
Image dimensions, aspect ratios, file formats, and gallery structures differ by platform, creating inconsistent brand presentation and conversion risk for hotels managing content across OTAs and other channels.
Beyond Access: How Wooden Key Cards Support the Third Place Experience
A supplier-backed argument that wooden key cards support the "Third Place" hotel concept by enabling seamless multi-facility access and reinforcing natural, wellness-oriented design aesthetics.
Nammos Hotels & Resorts and Smokva Bay Partner to Create a Landmark Mediterranean Lifestyle Destination in Montenegro
Nammos Hotels & Resorts and Smokva Bay have announced a landmark partnership to develop Nammos Resort Montenegro, a fully integrated luxury lifestyle destination located at Smokva Bay on Montenegro's Budva Riviera.
Hotel gyms: dead space or untapped revenue? Five tips to make them work
Drawing on Cornell data and Cushman Wakefield research, the piece weighs the $100K annual opportunity cost of a hotel gym against its potential to attract wellness-focused travelers and drive loyalty.
ITC Hotels signs Welcomhotel Dehradun Selaqui, strengthens presence in Uttarakhand
ITC Hotels Limited, which draws on over five decades of legacy in Indian hospitality, today announced the signing of a management agreement for Welcomhotel Dehradun Selaqui, a 117-key hotel that will further strengthen the company's footprint in Uttarakhand and expand the presence of the Welcomhotel brand in North India. The second Welcomhotel signing in Dehradun reinforces ITCHL’s asset right strategy, enhancing brand footprint in business and leisure destinations.
The Hon. Natalie Suleyman MP Minister for Tourism marks official opening of Crowne Plaza Melbourne Carlton
The Hon. Natalie Suleyman MP, Minister for Tourism, was joined by Melbourne Lord Mayor Nicholas Reece, Member for Melbourne Sarah Whitty MP, Matt Tripolone, IHG Hotels & Resorts Managing Director Australasia & Pacific, and Ross Pelligra, Founder and Director of Pelligra Group, at a ribbon-cutting ceremony to celebrate the official opening of Crowne Plaza Melbourne Carlton.
BWH Hotels GB nears 300 new bedrooms at mid year point following year of strong hotel signings
BWH Hotels GB has signed six new hotels in 12 months, adding 291 bedrooms, with Royal Maritime Hotel generating nearly £50,000 in new business in its first month.
The half of corporate travel that's growing skips the RFP
Independent hotels can capture growing unmanaged corporate travel by loading rates into the GDS, bypassing RFPs entirely and appearing in corporate booking tools where off-channel spend is being corralled.
By Markus Busch, Editor/Publisher, hospitality.today
The Towel That Came Home
A narrative case study of an 180-room Atlantic coast hotel that lost roughly $12,000 annually for eight years due to linen diversion by a trusted housekeeping director, exposing the cost of single-person inventory control.
By David Lund, The Hotel Financial Coach, David Lund
Do Not Discount Into Strength
Using sports betting market logic, the author argues hotels lose revenue on peak nights by leaving discounts active, ignoring LOS controls, or allowing parity gaps when demand guarantees full occupancy.
By André Santos, Director of Hospitality Solutions EMEA, Duetto
HVS Asia Pacific Hospitality Newsletter - Week Ending 10 July 2026
HVS Asia Pacific's weekly newsletter covers five hotel acquisitions across Japan and Australia, totaling hundreds of millions in deal value across Tokyo, Melbourne, Newcastle, Gifu, and Townsville.
Canary Technologies built its software around the guest, not the property
We didn't go to HITEC 2026 for the demos. We went for the conversations. We sat down with exhibitors right there on the show floor. No script, no prepared questions, just one starting point: tell us what you do, in plain language. This is where it went with SJ Sawhney, Co-Founder and President of Canary Technologies.