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Attribution Is Breaking Completely, Lodging Conference: Conversions Over Builds and AI in Distribution, What Are Your Top Priorities for Stability and Risk?

Thursday brought Martin Soler on AI zero-click search and eroding tracking infrastructure making it impossible to trace the path from guest discovery to booking, Wayne West III on Lodging Conference optimism for 2027 with conversions preferred over new builds and AI a growing distribution concern, and a World Panel viewpoint on top priorities for stability and risk management heading into 2027. Duetto's 930-property B&B Hotels win, Raffles Red Sea opening, and six property announcements rounded out the session.

Hospitality Net

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Development Pipeline

Ascott to Debut Oakwood Premier in Vietnam with Signing of Oakwood Premier Hallbridge Hanoi

The Ascott Limited (Ascott), a Singapore-headquartered global hospitality company wholly owned by CapitaLand Investment (CLI), has signed a hotel management agreement with DETECH Group to launch Oakwood Premier Hallbridge Hanoi, marking the beginning of a strategic partnership between the two companies as well as the introduction of the Oakwood Premier brand to Vietnam’s capital city.

Oakwood Premier
Hanoi, Vietnam
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Development Opening

Raffles Hotels & Resorts Reveals a New Island Sanctuary on Saudi Arabia's Red Sea

Raffles Hotels & Resorts is excited to announce the debut of Raffles The Red Sea. Set between a lagoon and the open sea on the northwestern shores of Shura Island, with expansive views across the Red Sea, the resort follows the contours of the island and offers a new way to experience Saudi Arabia's Red Sea through design, dining, culture and the intuitive service for which Raffles is known.Part of Foster + Partners' Coral Bloom masterplan, conceived to enhance Shura Island's natural state, Raffles The Red Sea is designed around a close relationship with the water, with expansive views of the Red Sea shaping the experience throughout the resort. Light-filled interiors, layered textures and coastal tones draw the surrounding landscape indoors, while terraces, pathways and gardens lead the eye towards the lagoon and open sea. The resort comprises 121 guestrooms, 14 suites and 33 private pool villas, offering an intimate collection of accommodations for couples, families, and multigenerational groups room to experience the island at their own pace. Guestrooms open onto private terraces with lagoon or sea views; suites offer generous indoor-outdoor living; with expansive terraces oriented towards the surrounding waters. Guests across every room, suite, and villa will enjoy Raffles' legendary Butler Service, which brings a highly personal touch to every stay, anticipating guests' needs and creating unexpected moments of magic.Culinary experiences at Raffles The Red Sea move from bright, unhurried mornings to evenings shaped by flavour, conversation, and the changing light over the water. Across five restaurants and lounges, the resort draws on Asian cuisine, the shared-table traditions of the Eastern Mediterranean, and the rich heritage of the Arabian Peninsula. At Ni'ma, Eastern Mediterranean dishes designed for sharing, will be served throughout the day, while Siparaja offers a contemporary expression of Raffles' Singaporean roots, inspired by the city-state's layered food culture. By the sea, El Nay will bring together Pan-Arabic mezze, Saudi tea, artisanal coffee and shisha in a relaxed lounge setting. At the water's edge, Anbara will give the Raffles afternoon tea ritual an Arabian inflection through pastries and regional flavours, while the Pool Bar will offer a relaxed setting for families throughout the day. The resort's dining venues will debut in phases, with the specialty restaurants and bar set to welcome guests at a later stage.Raffles Spa & Wellness, along with the adults' pool, will be unveiled in a future phase, and is designed as a place to pause between the island's more active moments. Facilities will include seven treatment rooms, a hammam, sauna and steam facilities, a vitality pool and an outdoor lap pool support restorative time, with in-room and private rituals available for guests who prefer greater privacy. In the meantime, guests can enjoy available activities on the island, including movement in the gym, and padel and water sports.The connection to place continues through a cultural programming led by a dedicated Raffles Curator. Encounters with local art, literature, storytelling and craftsmanship offer different ways into the region's living culture. The dedicated children's and teens' centres will open at a later stage, offering age-specific opportunities to explore, play and create, while the Curator's Room will provide an intimate setting for gatherings, celebrations and cultural exchange.Beyond the resort, Shura Island extends the possibilities of each stay. Guests can spend a morning at Shura Links, Saudi Arabia's first 18-hole island golf course; explore the marina, discover Marina Village and the island's dining and retail; or take to the coast through WAMA water sports and Galaxea diving and marine discovery. Akun offers land-based activities, while the island's beaches invite a slower pace. The destination reflects a regenerative tourism approach, with the development designed to work in close relationship with the island's natural environment and support a more considered way of experiencing the Red Sea. Powered entirely by renewable energy, Shura Island is reached from Red Sea International Airport by electric vehicle across the 3.3-kilometre Shura crossing.

Raffles
Umluj, Saudi Arabia
Development Renovation

A Hillside Reimagined: Avista Hideaway Phuket Patong – MGallery Collection Unveils New Pool Villas

Above the energy of Patong, where the hillside meets the forest and the Andaman Sea stretches towards the horizon, Avista Hideaway Phuket Patong – MGallery Collection  is unveiling a reimagined pool villa experience this October, introducing 12 newly renovated one-bedroom pool villas that can be combined into interconnecting two- or three-bedroom configurations.

MGallery
Tambon Patong, Thailand
Development Pipeline

ITC Hotels signs 227 key Mementos by ITC Hotels Karjat in Maharashtra

ITC Hotels Limited today announced the signing of a management agreement for 227 key Mementos by ITC Hotels Karjat; a luxury resort located outside Mumbai in Maharashtra. Set against the backdrop of the Sahyadri foothills, Karjat has emerged as one of western India's most promising lifestyle destinations, drawing travellers seeking nature-led escapes, wellness journeys, destination weddings and large corporate retreats. The seamless accessibility from Mumbai and Pune, coupled with its scenic surroundings, makes it a compelling location for a new luxury hospitality offering.

Mementos by ITC Hotels
Karjat, India
Development Pipeline

M Social Hotel Sunnyvale to Debut in December 2026, Introducing a New Lifestyle Destination in the Heart of Silicon Valley

M Social Hotel Sunnyvale is now taking reservations from December 2026, bringing a new lifestyle hospitality experience to the heart of Silicon Valley. Designed around connection, creativity, and modern movement, the 263-room hotel will serve as a vibrant destination for travellers, professionals, entrepreneurs, event organizers, and the local community.

M Social
Sunnyvale, California, United States
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Development Opening

Now Open: Singapore’s Latest Hospitality Concept APT. Makes Its Debut at Stamford Place

APT. has officially opened at Stamford Place, introducing a new serviced-living experience designed around the freedom to stay your way — combining the comforts of home with thoughtful hospitality and connected city living. Set across Levels Three and Four of the reimagined Civic District landmark, APT. comprises 66 design-led serviced apartments available for stays from six nights to a few weeks, or an entire season.

Stamford Place
Singapore, Singapore