Data & Business Intelligence

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This THEMATICS section, produced in partnership with Revinate, is dedicated to unveiling how data is revolutionizing hotel operations. In a world where hoteliers are evolving from masters of hospitality to masters of data, we provide in-depth articles, explainers, expert interviews, and case studies to illuminate this transformation. Discover how data-driven decision-making is enhancing efficiency, optimizing resources, and sparking a new wave of change in the industry. Join us as we explore the intersection of hospitality and technology, showcasing how data is empowering hotels to elevate their services and thrive in an increasingly competitive landscape.

Supplier News Technology

The difference decision intelligence makes

In this week’s episode of the Hotel Moment podcast, Bryson Koehler, Revinate CEO, guest hosts to interview Jeff Jonas, Founder, CEO, and Chief Scientist of Senzing. Jeff paints two pictures — one in which hoteliers practice responsible data management and another in which hoteliers fail to make intelligent decisions because of disorganized and inaccurate data. Identity resolution is one of the most important tools Jeff believes every tech stack should have to manage their data, understand guest profiles with accuracy, and execute data-powered marketing initiatives.

Revinate, Inc.
HN Original
Opinion Article Sales & Marketing

Offer Relevancy Represents the Best CDP Application Right Now

We hear the word ‘personalization’ being thrown around a lot in hospitality these days. And rightfully so, as there’s a ton that hotels can and should be doing to enhance the guest experience. What I caution from the start, though, is that this is an arms race; if every hospitality brand is gunning for improved market share or ADR growth by ramping up their personalization, then you can’t rest on your laurels.

By Adam Mogelonsky, Partner, Hotel Mogel Consulting Limited
HN Original
Opinion Article Technology

Hotels with Ancillary Revenue Streams Need a CDP Purpose-Built for Hospitality

What’s the keystone system that a hotel should build its tech ecosystem around? Up until now, the answer to this question was always the property management system (PMS). Without properly administered rooms inventory, you have nothing. That’s your core, and the rest can be plugged in or swapped out (albeit painstakingly) as integrations to the PMS would allow.

By Adam Mogelonsky, Partner, Hotel Mogel Consulting Limited
Adam Mogelonsky
By Adam Mogelonsky
Expert Views (8)
Simone Puorto
Simone Puorto, Head of Emerging Trends and Strategic Innovation, Hospitality Net

My take remains the same: there is no such thing as "total" revenue management. Revenue is revenue, period. When you buy a pair of Nikes at a sneaker shop, they come with shoelaces; shoelaces are not considered "ancillary" revenue.

Ira Vouk
Ira Vouk, Hospitality Tech and AI Consultant, Hospitality 2.0 Consulting

The evolution of the Revenue Management discipline in our industry, since its inception 40 years ago, has been driven by large franchised organizations and management companies that care about RevPAR because that's how their business models are structured and that is how they are incentivized.

Adam Mogelonsky
Adam Mogelonsky, Partner, Hotel Mogel Consulting Limited

One of the big megatrends for hospitality is the increasing value of mixed-use branded properties where every revenue stream (rooms, ancillaries and stay-independent) acts to synergize each other. All the greatest hoteliers have tacitly appreciated this quality, especially in luxury, but they haven’t been able quantify the relationships between spending habits within different verticals because of the disconnected nature of software databases.

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Supplier News Sales & Marketing

How to employ automation and personalization with a CDP across the guest journey

Hospitality marketing is a world in itself. You’re constantly running a mile a minute. The rush of creativity, the quick execution pace, and the flood of satisfaction when bookings flow in is enticing. But in the midst of all that energy and excitement, chances are you rarely have a moment to pause and reflect on the journey.

Karen Stephens
By Karen Stephens, Chief Marketing Officer, Revinate, Inc.
Opinion Article Technology

Data silos are messy. Here’s your way out.

I was in Miami in April for our annual NAVIGATE conference, listening to hoteliers share firsthand their struggles with managing data silos. During Revinate CEO Bryson Koehler’s keynote, he flashed this image on the screen to a knowing chuckle from the audience. The familiar sight of a server room in disarray: flickering fluorescent lights, tangled cords, towering boxes covered in dust — ‌only missing a bucket to catch leaks dripping from the ceiling.

Karen Stephens
By Karen Stephens, Chief Marketing Officer, Revinate, Inc.