AI Is Confidently Wrong About Your Hotel and the Guest Arrives Believing It, the Org Chart Is a Revenue Problem, AI Shifts Hotels from Pricing to Personalization
Monday opened with hospitality.today's warning that AI tools are describing hotels from outdated sources and guests arrive expecting what no longer exists, a Les Roches argument that the traditional hotel org chart fragments guest value across silos, and Cornell professor Chris Anderson on AI shifting commercial strategy from pricing optimization to personalized offer curation. Canary Technologies' HITEC conversation, the AI Hospitality Alliance's crowdsourced use case launch, and a strong Asia Pacific properties day rounded out the session.