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AI Can Find Your Hotel But Won't Recommend It, Low Turnover Masks Rising Disengagement

Tuesday turns to how hotels get found and chosen. Ahrefs data shows AI can read hotel content well but recommends on earned presence, not structured data alone. A GBTA and Radisson survey sees AI use in hotel RFPs jumping from 32% to 69%. And a look at falling quit rates argues low turnover is hiding disengagement rather than signalling a healthy workforce.