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Have Hotel Websites Become the Least Important Part of the Journey?, Expedia Adds 30+ AI Features as European Trust Lags, Boutique Hotels Win on Specificity at BLLA 2026

Thursday brought a World Panel viewpoint on whether hotel websites are now the least important part of the customer journey, Expedia's 30-plus AI features against Phocuswright's finding that fewer than one in four European travelers trust AI travel results, and Ariela Goharik Kiradjian's BLLA conference takeaways. Lodging Econometrics' record pipelines, Antalya's COP31 rates, and four property announcements rounded out the session.