HVS U.S. Market Pulse: July 2026
HVS forecasts 4.5% U.S. RevPAR growth for 2026, lifted by World Cup demand and revenge travel, with transaction cap rates averaging 7.7% in Q2 and sales volume up 9.1% over Q1.
HVS forecasts 4.5% U.S. RevPAR growth for 2026, lifted by World Cup demand and revenge travel, with transaction cap rates averaging 7.7% in Q2 and sales volume up 9.1% over Q1.
HVS Southern Europe analyzes how F&B drives revenue and brand value in Italy's luxury hotel sector, with case studies from Rome Cavalieri, Da Vittorio, and others showing F&B at 25–40% of total revenue.
HVS brokers outline how hotel sellers can attract more buyers and close deals by organizing financials early, pricing realistically, and communicating transparently about known risks.
India's religious destinations hold only 6% of branded hotel keys today, but account for 14% of the development pipeline, signaling a major shift toward organized hospitality in pilgrimage markets.
Analysis of 2026 FIFA World Cup hotel data across 16 host cities reveals key pricing, supply, and demand lessons for hoteliers preparing for the 2030 tournament.
Amsterdam's hotel market faces sustained RevPAR pressure from rising city tax (now 12.5%, potentially 20% by 2031) and a VAT hike to 21%, with €590M in hotel investment recorded across the Netherlands in 2025.
Lighthouse data shows hotel rates in Reykjavik averaging $1,012/night and A Coruña facing 186% YoY demand growth ahead of the August 12, 2026 total solar eclipse.
HVS analysis of Marble Falls, TX finds 208 new hotel rooms and 7,000+ sq ft of meeting space coming in 2026, positioning the Hill Country market to capture group and extended-stay demand beyond its weekend leisure base.
Syracuse's lodging market faces a 43% drop in downtown room inventory since 2024 while the $100B Micron semiconductor project and youth sports investment drive new demand and developer interest.
A European serviced apartment survey covering 13,000 units finds 2025 RevPAR under pressure across most markets, while GOP margins continue to outperform comparable hotels due to leaner staffing and F&B cost structures.
Lighthouse data shows Brazil hotel rates surged 22% YoY in H1 2026 across 34 of 35 tracked destinations, driven by record household earnings growth and 37% international arrivals growth in 2025.
HVS's 2026 survey reports per-room development costs across six U.S. hotel product types based on 2025 construction budgets, with a median of $213,000 per room and luxury reaching over $1.6M.
India's hotel sector showed strong year-on-year gains in May 2026 vs. May 2025, with healthy ADR growth and occupancy recovery driven by domestic travel, corporate demand, and MICE activity.
A national survey of 451 Greek hospitality workers finds formal employment standards often exist on paper but fail in practice, with low pay, unpaid overtime, and weak worker voice widespread across the sector.
Copenhagen's hotel market hit pre-pandemic occupancy levels in 2025 at ~77%, posted the largest hotel value increase in HVS's 2026 European index at 5.9%, and faces a constrained supply pipeline following new city-centre development restrictions.
Sacramento's lodging market shows RevPAR growth driven by ADR gains, with ~36 hotels in the development pipeline supported by major anchors including the Railyards, airport expansion, and new healthcare facilities.
Pinellas County's beachfront hotel market is rebounding from 2024 hurricane damage with multiple property reopenings, luxury brand additions including two Marriott projects, and a growing development pipeline signaling long-term investor confidence.
India's hospitality market, anchored by 2.9 billion domestic tourist visits in 2024, is expanding fast into Tier 2 and Tier 3 cities, but talent gaps and regional fragmentation are testing operators' ability to scale.
Memphis is investing over $23.7B in Downtown revitalization, including a $230M convention center renovation, a $130M Peabody overhaul, and a city-acquired former Sheraton being rebranded as a Marriott by 2029.
Cape Town's tourism has grown 92% in overnight foreign visitors since 2015, driven by the CTAA air access programme, with U.S. visitors accounting for 40% of international card spend despite lower volumes.