HVS U.S. Market Pulse: October 2026
HVS forecasts strong fall 2026 U.S. hotel performance driven by ADR gains, with occupancy still ~2 points below 2019 norms, rising cap rates, and outsourced staffing becoming an industry norm.
HVS forecasts strong fall 2026 U.S. hotel performance driven by ADR gains, with occupancy still ~2 points below 2019 norms, rising cap rates, and outsourced staffing becoming an industry norm.
h2c's 2026 global study finds AI is used at 91% of hotel chains, but only 28% have a senior-led strategy and just 13% report measurable ROI.
Over 200 hotel and resort projects are in the Caribbean pipeline, led by the Dominican Republic, Bahamas, Puerto Rico, and Barbados, with luxury brands and branded residences dominating new supply.
HVS shares takeaways from the 2026 Lodging Conference: 5% RevPAR growth expected by year-end, but rising costs, debt pressures, and loan maturities are eroding hotel profitability.
German hotel investment volume fell to €600M in H1 2026 from €1.1B a year earlier, while operating metrics held steady with RevPAR flat at €74 and prime yields stable at 6.5%.
Munich hotels posted 2.1% revenue growth in YE August 2026 but GOP fell 1.1% to €68.7 PAR as costs rose faster, with RevPAR down 0.4% due to a 1.5% ADR decline.
European RevPAR grew 3.0% YoY in H1 2026, hotel transaction volumes topped €11.5bn (22% above 10-year average), and luxury assets dominated investment at 46% of total volume.
Albuquerque hotel rates peak at $265/week during the 2026 Balloon Fiesta, up 10% YoY, with data suggesting post-event demand on Oct 12-14 is being underpriced.
Japan hotel rates are rising sharply for the autumn foliage period, with 19 of 22 destinations above annual averages, led by Nagoya (+31%) and Kanazawa (+28%), as domestic demand offsets slowing inbound tourism in 2026.
EHL's second Well-being Report draws on 48 expert interviews to argue that psychological wellbeing for guests and staff must become structural infrastructure, not a collection of amenities.
Europe hotel investment reached €11.7B in H1 2026, 19.5% above the 10-year average, with RevPAR up 3% YoY to €101 and Milan surging 24% on Winter Olympics demand.
Downtown Dallas hotels face soft occupancy through 2030 due to convention center renovation, but FIFA 2026, a $3.8B KBHCCD overhaul, and major Uptown corporate and hotel investments point to long-term recovery.
Greater Paris hotels posted RevPAR of €116 (+3.7%) in H1 2026, while investment volume hit €845M across 21 hotels, skewed by the Pullman Tour Eiffel deal.
Italian hotel investment hit €1.3bn in H1 2026, 53% above the 10-year average, while RevPAR grew 11.3%, ranking Italy among Europe's top performers, boosted by Milan's Winter Olympics effect.
HVS forecasts healthy U.S. hotel performance through year-end, with ADR outperforming expectations, youth sports driving summer demand, staffing shifts toward contract labor, and transaction volume up 14% in H1 2026.
Houston hotels saw ADR rise 5.8% to $131.67 during FIFA World Cup 2026, with match-night premiums reaching 53%, while citywide occupancy remained flat at 61.6%.
HVS survey of 1,313 hotels (305,500 keys) across MEA finds owners shifting toward franchise and performance-aligned structures, with 63.6% of respondents expecting more franchise agreements in the next three years.
CBRE's Nordic hotel market update for September 2026 shows record visitor numbers, EUR 751m in investment across 22 deals YTD, and RevPAR growth across all four countries led by Stockholm at +12.0%.
Nagoya hotel rates for the week of Sept 21 hit JPY 48,399, 123% above the city's 2026 annual average, driven by inventory removal for athletes rather than a major demand surge.
The GSA raised the standard CONUS lodging allowance from $110 to $113 for FY2027, with the 7-year trend showing 18% standard rate growth and over 100% growth in markets like New York City.