Ultra-high-net-worth travelers increasingly prioritize privacy over personalization, pushing luxury hotels to rethink data retention practices and invest in exclusive-use villa and private residence products.
EHL's second Well-being Report draws on 48 expert interviews to argue that psychological wellbeing for guests and staff must become structural infrastructure, not a collection of amenities.
Minor Hotels launches Life Longevity, a multi-format wellness brand spanning resort, urban and residential settings, with its first urban site opening at The St. Regis Bangkok this autumn.
A comparison of Othership and AIRE Ancient Baths in Toronto frames two distinct contrast therapy models for hotel developers weighing frequency-driven vs. occasion-based wellness concepts.
An operational blueprint for hotel-based longevity centers, covering clinical team structure, AI-driven health data, personalized nutrition, sleep programming, and the business case backed by 2025 wellness real estate data.
Marriott's Tony Nicastro explains how hotels are redesigning fitness spaces and adding recovery tools to match guests' home wellness routines.
The global spa market reached $157B in 2024 with 201,861 spas, driven by medical spa growth (forecast 15.9% CAGR to 2033), longevity trends, and rising demand for results-driven, personalized wellness.
OUTRIGGER Maldives Maafushivaru GM John Allanson outlines how the 81-villa resort has built structured wellness programs, including holistic fitness and healing retreat packages in 3-, 5-, and 7-night formats.
Loews Hotels launches Active Stays, a portfolio-wide wellness program with in-room workouts, destination movement experiences, and recovery options, rolling out across all U.S. properties from September 9.
Industry experts assess wellness and longevity as an emerging hospitality asset class, citing data showing wellness hotels generate double the TRevPAR and longevity travel projected to reach $44bn by 2030.
The article outlines why traditional hotel gyms fall short for today's health-conscious guests and details how wellness hubs, with multi-zone design and diversified revenue models, can unlock higher ancillary income and brand value.
The piece argues hotels can foster longevity through self-initiated movement by repurposing the key card as a symbolic invitation to explore destinations on foot, by bike, or on the slopes.
Novotel's "Longevity Everyday" philosophy, activated through its first Longevity Week in September 2026, offers a blueprint for wellness resorts to embed longevity as a scalable, behaviour-driven guest experience.
Opinion piece introducing three strategic wellness archetypes for hotels: superficial pampering, clinical intervention, or restorative "Kintsugi" transformation, urging operators to choose their positioning consciously.
From my experience leading spa and wellness teams, confidence grows when team members understand what is expected, receive the right training and tools, and know their leaders will support thoughtful decisions.In hospitality, employees must often respond in the moment.
Sustainable hospitality excellence begins at the top. Leaders must align around a clear mission and values and visibly walk the talk. Culture is not what appears on a wall; it is what colleagues experience through inclusion, recognition, support, communication and accountability.Empower people to make decisions in the interest of guests and colleagues within sensible guardrails, and recognize the small wins.
Equinox Hotel New York's third annual Global Sleep Symposium featured sleep scientists and performance experts, with key takeaways for hoteliers on how better sleep directly drives guest satisfaction and financial performance.
Novotel launches an annual global wellness event across 630+ hotels (7-13 Sept 2026), anchored in sleep, nutrition, movement and social connection, supported by a 13,000-person global longevity study.
Five strategic shifts help hotels move wellness beyond amenity checklists, covering planning filters, intent-to-action gaps, tech integration, space design, and operational durability.
HTWWlife's WellVibes 2026 white paper maps eight emerging wellbeing trends, from Somatic Autonomy to Optimised Longevity, to help hospitality operators redesign experiences around guest motivations rather than amenities.
A reflective piece on how organic elements like wood and frankincense create intimate, tactile counterpoints to the mineral grandeur of desert resort environments.