The Numbers Behind the Platform

Every number here reflects real hospitality professionals, filtered for bots and automated traffic, not inflated by scrapers or crawlers. Authority metrics come from independent sources, Ahrefs and Moz.

The Headline Numbers

Pageviews, visitors, subscribers, and reach, the top-line figures, verified and updated regularly.

480K+ Monthly Pageviews
– Plausible Analytics
12K Daily Unique Visitors
– Plausible Analytics
18K+ Newsletter Subscribers
160+ Countries Reached

Audience by Segment

One in three registered users works directly in the hotel industry, with the rest spanning suppliers, consultants, and other hospitality-adjacent roles. Based on professional background provided at registration, hotel industry professionals grouped as a single category.

Hotel Industry Professionals
30.2%
Hotel Group / Corporate
8.8%
Hotel Management
9.7%
Hotel Operations
7.4%
Hotel Investment
4.3%
Supplier / Vendor
26.5%
Consultant
13.3%
Media / PR
11.9%
Association / Events
4.7%
Educator / Academic
3.9%
Student / Graduate
3.8%
Designer / Architect
3%
Not specified
2.9%

Industry Ranking: Hospitality B2B Publications

Domain Rating measures how well-established a publication is, based on the quality of sites that link to it. Among global hospitality B2B publications, Hospitality Net leads the field, reflecting 30 years of accumulated editorial authority and recognition across the wider web.

#PublicationFocusOwnerDomain RatingDomain Authority
1Hospitality NetGlobalIndependent
DR 81
DA 74
2Hotel ManagementUS-centricQuestex LLC
DR 76
DA 62
3Hotel BusinessUS-centricRubelmann Capital
DR 73
DA 60
4Hotel-OnlineUS-centricHFTP (nonprofit)
DR 72
DA 58
4Hotel News ResourceGlobalNevistas
DR 72
DA 60
6eHotelierGlobalIndependent
DR 70
DA 54
7HOTELS MagazineGlobalOutclick Media
DR 69
DA 51
8Hotel ExecutiveGlobalIndependent
DR 68
DA 50
8Hotelier Middle EastMENA region onlyITP Media Group
DR 68
DA 70
10Hospitality ONEurope / FrenchMKG Group
DR 60
DA 53

Domain Rating (DR) is an independent measure of a website's credibility and authority on the internet, scored 0–100, calculated by Ahrefs based on the number and quality of external websites that link to a domain. Domain Authority (DA) is a similar metric developed by Moz, also scored 0–100, predicting how likely a website is to rank in search engine results. Both scores reflect the strength and trustworthiness of a domain as recognised across the wider web. Sources: Ahrefs & Moz, May 2026.

Hospitality Net in the Age of AI

Hospitality Net content is actively surfaced by the world's leading AI platforms. Among referral sources, ChatGPT ranks in our top 3, ahead of LinkedIn and all social media combined, and Claude.ai ranks in our top 10. We see this as a sign that AI platforms treat HN as a trusted reference in hospitality, and visitors arriving via AI platforms show significantly higher engagement than those from organic search.

5% Of Referral Traffic from AI Platforms
#3 ChatGPT as Traffic Source
2x Engagement vs. organic search

May 2026

Demographics

Hospitality Net serves a genuinely global audience, reaching professionals in over 160 countries, from the Americas and Europe to Asia, Oceania, and Africa.

43.5%34.0%14.3%4.0%2.2%2.0%

Scale & Authority

Hospitality Net has been building its platform since 1994. What you see below is the result: a community of 500+ active contributors and a platform with real scale and authority, with Google as our largest traffic source, reflecting 30 years of indexed content that the web keeps coming back to.

500+ Active Contributors
159K+ Published Articles, News & Appointments
DR 81 Domain Rating (Ahrefs)
339K+ Backlinks from 17K+ Domains
20K+ LinkedIn Followers
DA 74 Domain Authority (Moz)

Sources: HN Analytics & Ahrefs · May 2026

Brand Awareness

Hospitality Net has been a trusted source for the global hospitality industry for over 30 years. That trust is why we're heavily crawled by search engines like Google, Bing, Yahoo, Yandex, Baidu, and DuckDuckGo, AI platforms like ChatGPT, Claude, Perplexity, Gemini, and Copilot, as well as news aggregators, RSS readers, and industry feeds.

When you publish on Hospitality Net, your brand doesn't just appear here. It propagates, picked up, indexed, and surfaced across platforms you'd never reach directly. That's the brand mention effect.

12,000 visitors a day. Domain Authority 74. And a reach that goes well beyond both.

Trusted by 250+ organisations including

Content & Distribution

With around 500 new content pieces published each month, every article gets picked up by the same search engines and AI platforms mentioned above, giving it broad distribution beyond direct site traffic.

All content on Hospitality Net is automatically categorized into topics. The chart below shows the five most-viewed topics by pageviews.

General Management
19.5%
Sales & Marketing
17%
Technology
16.5%
Development
12.3%
Markets & Performance
9.2%

May 2026

1995-2026 Hospitality Net™ – All rights reserved