Novotel Launches "Longevity Week"
Novotel launches an annual global wellness event across 630+ hotels (7-13 Sept 2026), anchored in sleep, nutrition, movement and social connection, supported by a 13,000-person global longevity study.
Press Releases
WellVibes 2026: Eight New Wellbeing Vibes Set to Shape Experiential Travel
HTWWlife's WellVibes 2026 white paper maps eight emerging wellbeing trends, from Somatic Autonomy to Optimised Longevity, to help hospitality operators redesign experiences around guest motivations rather than amenities.
HiLITE Group Launches ‘Mandara Women’s Wellness,' India's First AI-Integrated Wellness Retreat for Women
HiLITE Group opens Mandara near Calicut, a 20-cottage AI-integrated wellness retreat exclusively for women, covering six life stages from prenatal to geriatric care.
Signia Hilton Introduces ‘Signia Restore,’ Setting a New Standard for Elevated Fitness and Wellness in Hospitality
Signia Restore launches at Signia Hilton Indianapolis in January 2027, offering AI-assisted bodywork, infrared therapy, Peloton bikes, and a wellness concierge, with planned rollout to select global properties.
Four Seasons Yachts introduces The Lanserhof Reset, a transformative longevity experience, during its inaugural transatlantic crossing
Four Seasons Yachts and Lanserhof launch an eight-day longevity residency aboard Four Seasons I during its November 2026 transatlantic crossing, offering diagnostics, expert consultations, and personalized wellness programming at sea.
Therme Group Announces Strategic Alliance with Marriott International to Explore Next-Generation Wellbeing Experiences
Therme Group and Marriott International will co-develop wellbeing travel packages for Bonvoy members, reimagine hotel amenities, and explore long-term global development opportunities.
Therme Group and Marriott
GOCO Hospitality Enters Ambitious New Chapter with Indigo8 Appointment and Fivelements Launch
GOCO Hospitality appoints Indigo8 for UK PR and launches Fivelements as a global consumer wellness brand, with new destinations in Koh Samui and Montenegro planned.
International Luxury Hotel Association Announces Continued Partnership with NUTRAFi and Welcomes Kyle Jones and Rhonda Bonilla to the NUTRAFi Leadership Team
ILHA renews its industry partnership with NUTRAFi, a pharmaceutical-grade nutraceutical company, and acknowledges two new executive hires as wellness cements itself as a core expectation in luxury hotels.
Wellness Tourism Association Establishes Framework for Responsible Retreats™, Setting a Standard for the Rapidly Expanding Retreat Industry
The Wellness Tourism Association launched Six Principles for Responsible Retreats, the first global framework for retreat industry standards, as the market heads toward $363.9 billion by 2032.
YOTEL Launches the Anti-Appy Hour to Combat Digital Overload When Travelling
YOTEL partners with app-blocking tech startup Bloom to offer guests a free one-hour screen break in hotel bars and restaurants, timed to coincide with World Wellness Day on June 13.
Evermore Hospitality Announces Industry-First Partnership with Harvard-Trained Social Scientist Kasley Killam to Advance Relational Wellness
Evermore Orlando Resort partners with Harvard-trained social scientist Kasley Killam to develop a formal "Relational Wellness" program, positioning the resort as the first luxury brand to ground its guest experience strategy in social health research.
Marriott International Signs Agreement with Fitwel to Advance Wellness in Global Branded Residences Portfolio
Marriott becomes Fitwel's first Enterprise Partner and Champion+ hospitality company, piloting the program at Ritz-Carlton Residences Chicago with plans to certify properties across its 153-property global residential portfolio.
Dusit Hotels and Resorts expands Well-Fest 2026 in response to growing demand for meaningful wellness travel
Dusit Hotels and Resorts launches its 5th annual Well-Fest campaign across global properties throughout June 2026, offering curated wellness programming as the global wellness economy hits a record $6.8 trillion.
WITT Expands Across Asia as Wellness Tourism Momentum Accelerates
WITT has certified five new properties across Vietnam, Indonesia, and Nepal, bringing its global total to nearly 200 as the Asia-Pacific wellness tourism market heads toward $204B by 2026.
A New Era of Wellness: Meet the Spa Manager Bringing Fresh Energy to the Island
Chootima Losakul brings two decades of luxury spa expertise to expand Alila Kothaifaru's wellness program with daily complimentary activities and monthly curated rituals.
Fairmont Hotels & Resorts Unveils New Global Campaign “Wellness Without Walls” Featuring Kylian Mbappé as Its Ambassador
Fairmont launches "Wellness Without Walls" campaign with footballer Kylian Mbappé as brand ambassador, expanding wellness beyond traditional spa experiences.
The Third Annual Global Sleep Symposium Returns June 4, 2026
The luxury hotel brand's third annual symposium features Dr. Matthew Walker and expert panels exploring sleep as a performance tool.
Miraval Resorts & Spas and Humin Set New Standard for the Future of Measurable Wellness with Groundbreaking New Study
Study of 266 guests shows 66% experienced reduced stress post-stay, with 62% maintaining benefits at 60 days and 95% reporting strong community belonging.
The Small Changes Revolution: Novotel Launches Star-Studded Collective to Make Longevity Accessible to All
Novotel partners with Olympic gold medalist Kauli Vaast and other experts to promote accessible daily wellness habits across its 625 hotels in 70 countries.
The Revelation of Regent Spa & Wellness: An all-new well-being concept designed to elevate above the noise
IHG unveils a new global spa concept at Regent properties, starting with Bali Canggu, with future locations in Jeddah, Kuala Lumpur and Kyoto by 2028.