Therme Group Announces Strategic Alliance with Marriott International to Explore Next-Generation Wellbeing Experiences
Therme Group and Marriott International will co-develop wellbeing travel packages for Bonvoy members, reimagine hotel amenities, and explore long-term global development opportunities.
Photo by Therme Group
Munich, Germany – Therme Group, a global leader in large-scale urban wellbeing destinations, today announced a strategic alliance with Marriott International, to explore a series of targeted initiatives focused on the future of wellbeing in travel and hospitality. The alignment brings together Therme’s expertise in wellness, longevity, and social experiences at scale with Marriott’s global platform.
Therme will collaborate with the Marriott Design Lab, which serves as Marriott’s research and development hub working at the leading edge of design and innovation and provides a proving ground for products and services that enhance hotel operations and travel experience. The two organisations have aligned around a series of priority areas spanning customer experience, design innovation, wellness research, and future global development opportunities. Initial efforts will focus on introducing Therme to Marriott Bonvoy members including the development of travel and lodging packages connected to Therme destinations, and enhancing the way guests experience wellbeing throughout their travel journey.
Some of the most memorable travel experiences are the ones that change how you feel. Today's guests are looking for experiences that help them slow down, recharge, and reconnect, making wellbeing an increasingly important part of the journey. That's what makes this collaboration with Therme so exciting. Together, we have an opportunity to create moments of restoration, joy, and connection that elevate every stay and create experiences guests won't find anywhere else.
Peggy Roe, EVP and Chief Customer Officer at Marriott International
Therme will contribute its expertise in large-scale wellbeing environments to help inform the reimagining of hotel amenities, from spas and fitness to guestroom concepts. These efforts are intended to deliver near-term initiatives while informing longer-term opportunities across product innovation, service models, and destination planning.
Wellbeing has become a defining dimension of the travel and hospitality experience. Over the past two decades, Therme has developed a distinctive approach that brings wellbeing, nature and social connection together at scale. This partnership with Marriott is an exciting opportunity to bring our complementary strengths together as we explore new ways to shape the intersection of hospitality and wellbeing.
Dr. Robert Hanea, President and CEO of Therme Group
This initiative reflects a shared ambition to continue revolutionising how wellbeing is integrated into hospitality. Together, Marriott International and Therme Group recognise that the future of travel will be shaped by more holistic, experience-driven approaches to health, longevity, and social connection. Any future collaborations would be subject to further agreement.
About Therme Group
Therme Group is a global developer, owner, and operator of next-generation wellbeing destinations—large-scale urban resorts that combine nature, sustainable design, and cultural programming to enhance individual and collective wellbeing. Its mission is to make wellbeing accessible and enjoyable for all. Each year, Therme Group welcomes 5.3 million visitors across its European locations, including flagship resorts Therme Bucharest (the world’s first LEED Platinum-certified wellbeing resort), Therme Erding, Therme Sinsheim, Therme Euskirchen, and Titisee-Neustadt. New destinations are in development in Manchester, Singapore, Frankfurt, Toronto, Washington D.C., Dallas, and Dubai. For more information, visit thermegroup.com.
About Marriott International
Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 9,100 properties across more than 30 leading brands in 142 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program. For more information, please visit our website at www.marriott.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.
About Marriott Bonvoy
Marriott Bonvoy, Marriott International's award-winning travel platform, connects travelers to the people, places, and passions they love through an extraordinary collection of hotels and experiences worldwide. The platform features over 30 hotel brands and 10,000 destinations, including the largest collection of luxury offerings, distinctive boutique properties, premium home rentals, and more, providing renowned hospitality across the globe. With unrivaled access to the best in entertainment, culinary, sports, outdoor adventure, arts, culture, and more, Marriott Bonvoy offers transformative travel experiences that leave a lasting impression.
Marriott Bonvoy membership is free and unlocks unique benefits including the ability to earn points through travel and everyday activities, like purchases with co-branded credit cards. Members can redeem their points for free stays, experiences and more. Visit marriottbonvoy.com for more information and download the Marriott Bonvoy app here. Travelers can connect with Marriott Bonvoy on Instagram, TikTok, YouTube, and Facebook.