ETG integrates Rippla's network of 10,000+ influencers into its Marketing Hub, offering travel and hospitality brands barter-based collaborations with creators across Europe and the Middle East.
HBX Group expands its 25-year North America relationship with Virtuoso to a global scale, giving 20,000+ luxury travel advisors worldwide access to Bedsonline's full accommodation, mobility, and experiences portfolio.
Cloudbeds integrates with Klook to let hotels across Asia Pacific tap into a travel ecosystem spanning experiences, transport, and attractions alongside accommodation bookings.
ETG's new dedicated advertising unit connects hotels, airlines, DMOs and other travel brands with high-intent travelers across RateHawk, ZenHotels and external partner channels in 180 countries.
CruVu by Lodging Interactive collects private in-stay guest feedback to give hotel GMs real-time service recovery alerts, department recognition tools, and AI-assisted coaching to improve public review scores.
A supplier argues wooden key cards can serve as meaningful physical touchpoints for adventure-focused hotels, doubling as keepsakes engraved with trip details.
The inaugural HoSS, held in London on 3-4 September, brought 200+ hospitality marketing leaders from 14 countries to address the gap between social media's commercial expectations and current strategy and capability.
Cendyn joins Google's closed beta for Search Campaigns for Travel, combining live ARI feeds and first-party guest data with Google's AI to improve hotel search ad performance ahead of general availability.
The piece argues that sales teams should use meeting intelligence platforms to prioritize re-engagement with lost group accounts based on actual booking activity, not generic outreach schedules.
Hotel marketers are falling behind OTAs in AI search fluency, risking direct bookings as AI assistants increasingly surface inaccurate or OTA-sourced property information.
A best-practice guide covering SEO, generative engine optimization, paid media, and AI strategy to help hotels capture direct bookings as zero-click search and AI platforms reshape travel discovery in 2026.
A growing segment of travelers, 47% of surveyed Americans per IHG/Talker Research, want trips centered on learning skills like cooking, pottery, or sailing, blending personal development with destination culture.
Influence Society hosts a free, invite-only half-day event for Swiss hoteliers in the Geneva area, focusing on AI, data, and digital marketing's impact on hotel visibility and guest relationships.
Milestone's September 10 webinar covers how AI platforms select and recommend hotels, with tips on content quality, authority, and entity building to boost visibility.
The article argues that premium-tier hotel access credentials like key cards should reflect the value hierarchy guests pay for, using materials and design to reinforce exclusivity at every touchpoint.
TMG's hotel social media solution has hit 30,000+ hours of video watch time and 500,000+ engagements, reflecting short-form video's growing role in traveler discovery.
Groove Technology Solutions will continue distributing NFL Sunday Ticket to hotel partners via a new multi-year DIRECTV FOR BUSINESS and EverPass Media agreement, effective the 2026 NFL season.
The Ava Hotel Paso Robles, a Curio Collection by Hilton property opened in August 2025, deployed IRIS mobile ordering and digital directory integrated with Toast POS to streamline F&B operations and drive ancillary revenue.
A two-day executive programme at Chicago Booth London on 3-4 September 2026, focused on building commercial social media strategies, frameworks, and assets for hospitality brands.
Influence Society has built a digital platform for SNUUG, a Swiss low-impact hotel concept opening in 2026, featuring sustainably manufactured suites hosted by local landowners in natural settings.