HBX Group and Virtuoso expand global partnership to enhance luxury travel offering

Building on more than 25 years of collaboration in North America, the agreement marks a significant global expansion, giving Virtuoso member agencies worldwide access to Bedsonline's accommodation, mobility and experiences portfolio, including its Luxury Collection.

HBX Group (HBX.SM), a leading B2B travel technology marketplace, today announced the global expansion of its partnership with Virtuoso, the world's leading network specialising in luxury and experiential travel. Building on a successful relationship that began in North America in 2001, the agreement now extends worldwide, giving Virtuoso member agencies across the globe access to Bedsonline's full portfolio of travel products and services for the first time. 

Expanding from a North American relationship to a global partnership unlocks greater choice, wider reach, and new growth opportunities for both organizations and the Virtuoso travel advisor community. It also enables advisors to build more personalised itineraries by combining accommodation with transfers, experiences and mobility services through a single platform. 

Through Bedsonline, Virtuoso advisors will be able to book accommodation, premium transfers, car rental, experiences and activities through a single platform designed specifically for travel professionals. They will also have access to Bedsonline's Luxury Collection, featuring a carefully selected portfolio of luxury hotels complemented by The Luxurist's concierge service, helping advisors deliver seamless, tailored experiences for their clients. 

Virtuoso's global network includes more than 20,000 travel advisors and over 2,800 preferred travel partners, making it one of the most influential communities in luxury travel. For HBX Group, the expanded agreement creates new opportunities to connect its hotel and travel partners with an engaged global advisor network while further extending the reach of Bedsonline's premium offering. 

The relationship between Bedsonline and Virtuoso has been built over more than two decades, and taking it from North America to a global scale mark an important milestone for both organisations. It significantly expands the reach of our offering and brings Bedsonline's global portfolio to Virtuoso advisors worldwide. By giving them access to our global portfolio—including our Luxury Collection— in one place, we're making it easier for advisors to create highly personalised journeys, while opening new opportunities for our hotel and travel partners to connect with some of the world's most discerning travellers

David Amsellem, Chief Distribution Officer at HBX Group

Bedsonline has been a valued partner for Virtuoso members in North America, and we are thrilled to expand that relationship globally. This enhanced partnership gives our advisors around the world access to a broader range of accommodations, experiences, transfers, and mobility solutions through a single, travel advisor-focused platform. By combining greater choice with streamlined booking capabilities, we are helping advisors create more personalized and seamless journeys for their clients while also opening new opportunities for our preferred travel and hospitality partners to connect with Virtuoso's influential global network

Cory Hagopian, Senior Vice President, Global Partnerships

The expanded partnership reflects HBX Group's strategy of strengthening its global travel marketplace by connecting high-quality supply with the travel advisors who help shape premium travel demand. As the luxury travel sector continues to evolve, the agreement enables both organisations to better support advisors with a broader range of products, greater flexibility and easier access to exceptional travel experiences.