HOSPA appoints Ryan Haynes as Head of Industry Engagement to lead programme development for the National Hotel Marketing Conference 2027, scheduled for 27 May at Hilton at St George's Park.
Hotels must rebuild their data and API infrastructure to remain visible as AI agents replace traditional OTA search funnels, or risk algorithmic invisibility by 2026.
Americas Great Resorts warns hoteliers that screenshots and AI software subscriptions are not proof of marketing performance, and offers a free AI visibility audit for independent luxury properties.
A 62-point strategic checklist covering five core pillars, from booking engine setup to loyalty programs, to help hotels reduce OTA dependency and grow direct revenue.
AI tools like ChatGPT and Google source hotel pricing almost exclusively from OTAs, leaving independent hotels invisible unless they actively send rate feeds and maintain accurate direct pricing.
Hotel and travel tech vendors lose deals before sales is ever involved because buyers now research, compare, and shortlist through AI, podcasts, trade media, and peer networks long before requesting a demo.
Meyer Jabara Hotels shares a fall group sales strategy built on deep university relationships, layered demand segments, and year-ahead prospecting to drive recurring business beyond peak weekends.
As AI tools like ChatGPT and Gemini shape hotel recommendations before guests reach booking sites, hotels must ensure their data is specific, consistent, and up to date across all platforms to avoid losing bookings to better-optimized competitors.
A hotel sales executive examines how AI is reshaping the travel advisor's role, arguing that trust, client knowledge, and accountability remain the irreplaceable differentiators in luxury travel distribution.
ETG integrates Rippla's network of 10,000+ influencers into its Marketing Hub, offering travel and hospitality brands barter-based collaborations with creators across Europe and the Middle East.
Through its merchant payment model, Booking.com now sets the guest-facing price below what hotels load, effectively outsourcing pricing control for an estimated one in five independent room nights sold.
An industry sales trainer recounts a hotel cold outreach attempt that failed due to poor leadership support, using it to highlight what managers must do to improve sales effectiveness.
An analysis of how luxury brands use scarcity, exclusivity, and psychological triggers like loss aversion to engineer desire, using Hermès, Rolex, and Amex Centurion as case studies.
Conrad Hotels expands its 1/3/5 program globally, offering concierge-curated one-, three-, and five-hour cultural experiences across properties on five continents.
HBX Group expands its 25-year North America relationship with Virtuoso to a global scale, giving 20,000+ luxury travel advisors worldwide access to Bedsonline's full accommodation, mobility, and experiences portfolio.
Cloudbeds integrates with Klook to let hotels across Asia Pacific tap into a travel ecosystem spanning experiences, transport, and attractions alongside accommodation bookings.
Knowland's six-step guide covers account qualification, competitive analysis, personalized outreach, and tracking to help hotel sales teams convert group leads into bookings without adding headcount.
ETG's new dedicated advertising unit connects hotels, airlines, DMOs and other travel brands with high-intent travelers across RateHawk, ZenHotels and external partner channels in 180 countries.
Amadeus SVP Javier Campo argues that attribute-based selling can close hotels' ancillary revenue gap versus airlines, but only if PMS, CRS, CRM, and operations are tightly coordinated to fulfill the digital promise.
Hotrec data shows 56% of European hotel bookings in 2025 are direct, with no single OTA exceeding 20% share, supporting a balanced multi-channel model through 2030.