Miraggio Thermal Spa Resort proves €515K+ in email marketing ROI in first four months
Miraggio Thermal Spa Resort generated over €515K in email marketing ROI within its first four months using Revinate Core and Marketing.
News
Your Hotel's Sales Strategy Is Being Written by Your Top 20 Accounts
A framework for auditing hotel corporate accounts across net contribution, displacement, concession density, and renewal risk reveals that top accounts often shape strategy more than any plan document.
By Muhammad Tanveer, Author & Founder, The Sales Leadership Brief
Black Hat SEO Rerun: Are We Making the Same Mistakes With GEO?
Hotels risk repeating black hat SEO mistakes by mass-producing AI-targeted content, when LLM visibility is better earned through specific, human-first content tied to clear positioning.
Hilton for Business Introduces New Travel Coordinator Tools and Program Enhancements Shaped by Member Feedback
Hilton adds booking-on-behalf, shared reservation views, and duty-of-care tools to its free Hilton for Business program, which now serves over 400,000 SMB members globally.
Hotel distribution in 2026: The GDS runs the business trip
Sabre GDS hotel reservations grew 8% year-over-year in Q2, with corporate travel now 45% of its volume, as booking tools blend GDS rates with OTA prices on a single screen.
By Markus Busch, Editor/Publisher, hospitality.today
Hotel vs. vacation rental: 5 key differences to know
An explainer comparing hotels and vacation rentals across five dimensions: guest experience, location, amenities, pricing transparency, and distribution, aimed at helping hoteliers position more effectively.
By Femke Nollet, Content Specialist, Lighthouse
From Ancient Myths to Modern Journeys, Exploring Grand Odysseys
Skyscanner's 2027 trends report highlights "Grand Odysseys" travel, with 43% of Millennials and 42% of Gen Z inspired by mythology, offering hotels a role across pre-, during, and post-trip guest engagement.
Your hotel website is your 24/7 salesperson. Would you hire it?
A practical checklist for hoteliers to audit their website like a salesperson, covering page speed, booking paths, content accuracy, and personalization to drive direct bookings over OTAs.
By Thomas McDermott, CMO, Tambourine
Hilton Becomes First Major Hotel Brand to Offer Digital Solution to Pay with Points
Hilton's new Pay with Points feature lets Silver, Gold, Diamond, and Diamond Reserve Honors members redeem points toward hotel charges via Digital Check Out in the app, rolling out to 800+ U.S. hotels by end of 2026.
HSMAI MEA presents a performance-driven programme for the 9th annual Commercial Strategy Conference in Dubai
HSMAI MEA's 9th Commercial Strategy Conference runs 17-18 November 2026 at Conrad Dubai, featuring 40 sessions, 65+ speakers, and new tracks on women in hospitality, independent hotels, and Africa's hotel community.
Hotel distribution in 2026: The OTAs still sell your rooms
OTA share of hotel bookings held flat in 2025 at ~30%, but Booking Holdings now collects guest payment on 73% of its sales, up from 25% in 2019, giving it growing control over room pricing.
By Markus Busch, Editor/Publisher, hospitality.today
HotelRunner Hotels Can Now Join Expedia Group in Less Than 24 Hours with AUTONOMOUS ONBOARDING
HotelRunner hotels can now connect to Expedia Group in under 24 hours via Autonomous Onboarding, with existing rates and availability flowing automatically and no manual re-entry required.
Cheval Collection unveils refreshed brand identity and new digital platform as it enters next chapter of growth
Cheval Collection launches a refreshed brand identity and new booking platform, including a corporate portal and a first-of-its-kind tiered member discount structure within the GHA DISCOVERY loyalty alliance.
ChatGPT Ads Give Distinctive Hotels a New Place to Be Discovered
A marketing consultant outlines how lifestyle and luxury hotels can use ChatGPT Ads, now live in 31 European markets, to reach travellers during the planning phase before a hotel search begins.
By Sébastien Felix, Founder, Influence Society
Hotel distribution in 2026: Google still sends the guest
Google's AI Mode now books hotels through 10 major chains and OTAs in the US, while independent hotels lost ad visibility after Google's price-feed mandate ended September 30.
By Markus Busch, Editor/Publisher, hospitality.today
When Guests Ask AI Where to Stay, Is Your Hotel in the Answer?
A Barcelona study of 27,360 AI travel answers found independents are 8x more likely than chains to be invisible to AI, with hotel websites supplying only 7% of what AI says about properties.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, AI Champion
The New Luxury Is Certainty
A hospitality sales veteran argues that customers increasingly pay a "Certainty Premium" for predictable outcomes, framing reliability and accountability as the new drivers of commercial value.
By Muhammad Tanveer, Author & Founder, The Sales Leadership Brief
Research shows 1 in 4 young consumers are ditching brands over outdated communications
MBA Group's report finds 25% of young consumers switch brands due to outdated communications, as 70% of businesses still rely on email while Gen Z favors messaging apps.
Emerging Travel Group and Agoda Enter Strategic Partnership
Agoda will connect to ETG's hotel inventory via the RateHawk API, adding millions of properties across Europe, the US, Latin America, and the Middle East to its marketplace.
Attribution is breaking, completely
AI-driven zero-click search and the erosion of tracking infrastructure are making it harder for hotels to trace the path from guest discovery to booking.
By Martin Soler, Partner, Soler & Associates