The article argues hotels should reposition as cultural hubs by embedding local identity, culinary experiences, and community partnerships to drive demand and increase length of stay.
Under the EU P2B Regulation, Booking.com must cite clear grounds, give 30 days notice, and prove proportionality before terminating a hotel partner account.
A tactical guide for independent hoteliers on when to pay for OTA visibility boosts versus when to hold back, with decision signals based on occupancy, demand, and rate competitiveness.
Prompted by Accor and Hard Rock's new distribution and loyalty deal, the author outlines key due diligence questions operators should ask before signing any loyalty partnership, covering acquisition costs, data rights, and exit terms.
A tactical guide for hoteliers on maximising Travel Tuesday, covering distribution, rate protection, mobile check-in, guest messaging, and upselling to convert discount bookings into higher-value stays.
A hotel sales podcast discussion makes the case for LinkedIn-based "warm prospecting," where building familiarity before outreach reduces buyer skepticism and drives stronger conversion.
Hotels often let operations or IT choose the booking engine, leaving marketing without influence over the conversion step that determines direct booking ROI.
A step-by-step framework for independent hoteliers to build a data-driven marketing strategy, prioritising direct bookings and reducing OTA dependency using PMS data and channel sequencing.
CoralTree Hospitality's VP of Guest Engagement discusses how reservations teams, CRM, and AI can drive ancillary revenue and deepen guest relationships through personalization.
Practical advice for independent hoteliers in Asia and Australia on reducing OTA dependency by fixing price doubt, booking friction, and trust gaps on direct channels.
An analysis of how Spanish hotels facing 270 new properties in the pipeline can protect net margins by cutting OTA dependency, with real unit economics showing 30%+ revenue lost per third-party booking.
FPG VP Benjamin Seelos outlines how reframing upselling as guest recommendation, combined with frontline training and AI tools, helps hotels add 4-8% TRevPAR and restaurants lift revenue 5-15% per guest.
Tambourine won four Travel Weekly Magellan Awards for website design, including Gold for Pier Sixty-Six, Ted Turner Reserves, and Old Edwards Hospitality Group.
At-visions pitches Adtronaut as a unified hotel ad platform connecting room TVs, signage, WiFi, and post-stay email to convert ancillary revenue opportunities into actual sales.
Holiday Inn Express launches the "Unpacking" campaign with influencer duo Brooke Averick and Connor Wood, a card game, and Costa Coffee rollout to 2,200+ US properties, backed by survey data on traveler debrief rituals.
A practical guide on connecting CRM guest data to digital marketing to drive direct bookings, repeat stays, and ancillary revenue through segmentation, retargeting, and AI-driven personalization.
Revinate webinar covering hotel BFCM campaign strategy, including email deliverability, guest segmentation, voice channel performance ($34M+ in bookings), and automated lead nurture.
Hotels risk being overlooked as AI tools increasingly shape traveler decisions before they visit a website, with only 14% of marketers currently tracking AI visibility.
An explainer on hotel digital marketing tactics covering SEO, social media, email, and paid ads, with a CTA to download Access Hospitality's guide and referencing their 185% revenue uplift claim.
A hospitality technology veteran argues that large exhibit-hall trade shows are declining as AI-driven vendor research changes buyer behavior, and that customer events and focused conferences offer better ROI.