Soler & Associates

Soler & Associates is my fractional CMO practice, focused primarily on hospitality and hotel technology.

I started my career in marketing and moved into hospitality almost 20 years ago, first in hotel operations and management, then increasingly into hotel marketing and technology. Since then, I’ve worked with hotel technology companies at almost every stage, from startups finding their position to established businesses launching products, entering new markets or rethinking how they communicate.

Through Soler & Associates, I work directly with founders and leadership teams on positioning, strategy, messaging, product marketing and go-to-market. The objective is usually simple: understand what customers actually care about, find the strongest story around the product, and turn that into marketing that generates real business.

Much of the execution happens through Pragmatik, the hotel technology marketing agency I co-founded, giving companies access to a wider team for content, PR, lead generation, campaigns and creative work.

I’m also co-founder of 10 Minutes Hotel News, where aggregate and share most interesting and importnant news of the hotel industry. I publish my own opinions and observations regularly.

In summary, understanding where hospitality is going, questioning how we do things today, and helping companies build better products, marketing and businesses for what comes next.