Commercial Strategy Week 2027

Designed for professionals working across revenue management, sales, marketing, distribution and other commercial disciplines, the week will give you the opportunity to:

• Gain fresh perspectives from hospitality leaders and specialists
• Discover practical ideas to take back to your organisation
• Challenge established thinking and prepare for what comes next
• Connect with senior decision-makers, specialists and rising talent
• Exchange experiences with professionals from hotel brands, ownership groups, independent hotels and industry partners

At the heart of the week is the HSMAI Europe Commercial Strategy Conference—the evolution of HSMAI ROC. The conference reflects how traditionally separate commercial functions are increasingly working together as one commercial organisation, with a shared focus on the customer journey, sustainable revenue growth and improved profitability.

Across the three days, the programme will feature interactive workshops, leadership discussions, focused senior executive roundtables, the main conference and the HSMAI Europe Awards. The Awards will bring our industry together for a special evening recognising the people, teams and organisations delivering excellent work and celebrating the talent and ideas moving hospitality forward across Europe.

This is your opportunity to learn, contribute, connect and begin 2027 with fresh perspectives and practical ideas.