ALL Accor unveils a new report on travel: more emotions, more meaning, more memories.
Accor launches "Stay for more," a new global brand platform for its ALL loyalty membership, emphasizing emotional travel experiences over transactional stays.
News
When the Holiday Season Ends, Your Guest’s Value Doesn’t
Maestro PMS argues that hoteliers should use the holiday season to build long-term guest relationships by connecting departmental data, rather than focusing solely on seasonal room revenue.
By Lisa Jane Wheaton, Senior Project Strategist, Maestro
Viceroy Hotels & Residences Introduces “A World Made by Many,” a New Brand Campaign Highlighting Unique Destinations and the Makers That Shape Them
Viceroy's new multi-destination campaign features 10 local makers across Chicago, St. Lucia, Algarve, Sun Valley, and New York, with bookable immersive experiences tied to each property.
Íslandshótel selects Aven Hospitality to unify hotel commerce across 18 properties
Iceland's largest hotel group consolidates direct booking and GDS connectivity across 18 properties onto Aven's SynXis-based platform, adding Booking Engine, Corporate/Agent Tool, and GDS Distribution.
Aven and Íslandshótel
Wellness Partnerships Success with House of Healing Program at Upper House
Upper House's House of Healing program delivers city-specific, two-day curated wellness experiences across Hong Kong, Chengdu, and Shanghai via rotating practitioner residencies.
Is hotel marketing ready for its next evolution?
Revinate CMO Karen Stephens and EMEA MD Dylan Cole discuss moving from CRM and CDP to real-time data activation to drive repeat direct bookings and reduce OTA dependency.
Karen Stephens in conversation with Dylan Cole
How Well Did The City That Never Sleeps Actually Sleep? YOTEL and Hilton Explore New York’s Sleep Habits
YOTEL joined the Hilton portfolio of brands, with 11 properties now bookable on Hilton.com; the partnership was celebrated with a sleep-focused consumer activation at Grand Central Terminal in New York City.
Booking.com’s 2027 Travel Predictions Reveal the Ultimate Travel Flex: Going Off-Script
Booking.com's annual Travel Predictions report, based on 28,000+ respondents across 32 markets, identifies nine traveler behavior trends for 2027, including mood-based destination search, AI-managed work coverage, and paranormal tourism.
GBTA Urges EU to Make Business Travel Across Europe Easier to Book and Manage
GBTA has published its official position on the EU Passenger Package, calling for non-discriminatory rail content access, TMC servicing parity, and multimodal journey protection for business travellers across Europe.
Roomiy Finance CEO Khal Ladha Takes On the OTAs to Put Billions Back in Hotel Owners' Hands
Roomiy Finance co-founder Khal Ladha describes his flat-fee, 0% commission distribution model designed to shift more booking revenue back to hotel owners and franchisees.
Khalid (Khal) Ladha in conversation with Ivana Johnston
Winning the Travel Advisor’s Eye Starts with GDS Content
A podcast episode argues that incomplete or inaccurate GDS content causes hotels to be filtered out before price competition even begins, framing content quality as a revenue and discoverability issue.
Natalie Kimball, Vice President of Strategic Account Management for Horizon Distribution and Iceportal Content, Shiji
When Music Becomes a Destination: Travel and Hospitality Thought Leader Simone Puorto Explores the Enduring Legacy of Ian Curtis and Joy Division in His New Book
Simone Puorto's new book examines fan pilgrimages to Ian Curtis's grave as a lens for understanding music tourism, dark tourism, and the cultural forces that turn ordinary places into meaningful destinations.
Google hotel search advertising is changing. Here’s what hoteliers need to know
Google's Search Campaigns for Travel merges Hotel Ads and Search formats into one AI-powered campaign type, requiring hotels to have accurate live feeds and data infrastructure ready ahead of general release.
By Quentin Lederer, Vice President of eCommerce, Cendyn™
Sonesta Launches Sonesta F1RST™ Meetings Collection Across the U.S. and Canada
Sonesta's new F1RST Meetings Collection spans 25 hotels across Royal Sonesta and Sonesta Hotels Resorts brands, offering up to 500,000 sq ft of combined event space in major U.S. and Canadian markets.
The Shortlist Effect: She found you through AI. She won't book through it. Yet.
As AI tools drive pre-booking research, independent hotels gain a commission-free discovery window, but risk losing that booking to OTAs if their website fails to convert the visit.
By Markus Busch, Editor/Publisher, hospitality.today
Beyond Points: Elevating Hotel Loyalty, Rewards, and Customer Insights
Drawing on Deloitte's 2024 consumer loyalty research across 9,800+ respondents, the piece argues hotels must shift from transactional points programs to experiential, AI-powered loyalty built on personalization and data trust.
Salvaged Stays, Wooden Key Cards, and the Stories We Carry
GCSTIMES pitches wooden hotel key cards that double as fridge magnets as branded keepsakes for heritage hotels, bridging historic guest experiences with lasting physical mementos.
How The Claremont turned haunted lore into hotel demand
Claremont Resort Club's Director of Marketing explains how ghost tour packages, influencer FAM trips, and clean guest data turned a historic property's haunted lore into sold-out October demand.
Karen Stephens, Chief Marketing Officer, Revinate, Inc.
The last competitive edge: why trust is the only asset AI cannot replicate
As AI gives buyers near-instant access to market data, the author argues trust built through consistent delivery and relationship history is the one advantage hospitality sales teams cannot be commoditized on.
By Jun Kwon, Teaching Instructor, School of Hospitality Leadership, East Carolina University
Your Black Friday offer is ready. Is your inbox placement?
A pre-launch checklist for hotel email campaigns covering sender reputation, list hygiene, authentication, send timing, and engagement tracking ahead of Black Friday.