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Holiday planning stress is pushing six in 10 brits towards solo travel, but experts say the right break can help couples reconnect
Press Release
September 3

Holiday planning stress is pushing six in 10 brits towards solo travel, but experts say the right break can help couples reconnect

Leonardo Hotels survey of 2,000 UK adults finds 63% argue during holiday planning, with sleep disruption and budget disputes among top stressors affecting couples on city breaks.

Leonardo Hotels Favicon
Leonardo Hotels
United Kingdom
HSMAI DC Workshop Will Introduce the Fundamentals of Modern Hotel Marketing and Commercial Strategy
Press Release
September 3

HSMAI DC Workshop Will Introduce the Fundamentals of Modern Hotel Marketing and Commercial Strategy

HSMAI's Washington D.C. chapter hosts a $55–$75 half-day workshop on Sept. 10 covering hotel marketing fundamentals, demand generation, and commercial strategy using the CHDM credential as a framework.

HSMAI Favicon
HSMAI (USA)
Washington, United States
Image 11 08 26 11 51 3
Opinion Article
September 3

Global Hospitality Industry Review - First Half of 2026

Analysis of H1 2026 hotel distribution trends finds OTA commissions at 15-25% vs. 5-12% for direct, while AI and metasearch are reshaping how guests discover and book hotels.

Anton Aristov
By Anton Aristov
How hotels win visibility, direct bookings & profitable growth in an AI-driven travel era
Supplier News
September 2

How hotels win visibility, direct bookings & profitable growth in an AI-driven travel era

A best-practice guide covering SEO, generative engine optimization, paid media, and AI strategy to help hotels capture direct bookings as zero-click search and AI platforms reshape travel discovery in 2026.

Cendyn Favicon
Cendyn™
The corporate booking tool found your hotel. An AI decided which version to show.
Opinion Article
September 2

The corporate booking tool found your hotel. An AI decided which version to show.

Hotels loading rates into GDS have no visibility into how AI-powered corporate booking tools like Concur and Navan rewrite, merge, and rank their listings before a traveler ever sees them.

Markus  Busch
By Markus Busch, Editor/Publisher, hospitality.today
Would You Learn Something on Vacation? Meet the Skillcation
Supplier News
September 2

Would You Learn Something on Vacation? Meet the Skillcation

A growing segment of travelers, 47% of surveyed Americans per IHG/Talker Research, want trips centered on learning skills like cooking, pottery, or sailing, blending personal development with destination culture.

GCS Times
GCSTIMES
Global Hyatt Corporation
Press Release
September 1

Business Travelers Reveal the Lengths They’ll Go to for a Little Downtime

Hyatt survey of 2,000 U.S. business travelers finds 90% rely on their hotel room as the only true off-clock space during work trips, used to promote its 700+ property Essentials portfolio and limited-time loyalty bonus point offers.

Global Hyatt Corporation
Hyatt
United States
Ad Guide
The next-gen metrics that move hotel P&L

Hotel tech has changed what's possible – and measurable. RevPAR and ADR aren't enough; discover the metrics that really matter. 

Mews
Mews
Ad AI Hospitality
Ernest - Lighthouse's AI for hoteliers

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer. 

Lighthouse
Lighthouse
SOCIETIES Geneva will bring together leaders from the Swiss hospitality industry at Le Château de Bonmont on September 28, 2026
Supplier News
September 1

SOCIETIES Geneva will bring together leaders from the Swiss hospitality industry at Le Château de Bonmont on September 28, 2026

Influence Society hosts a free, invite-only half-day event for Swiss hoteliers in the Geneva area, focusing on AI, data, and digital marketing's impact on hotel visibility and guest relationships.

Influence Society
Influence Society
Switzerland
RMS Titanic departing Southampton, 10 April 1912
Opinion Article
August 31

Why Hotel CMOs Keep Rearranging Deck Chairs on the Titanic

As generative AI platforms capture a growing share of travel research, hotels with inaccurate or inconsistent online records are being excluded from AI-generated recommendations before guests even enter the booking funnel.

Andrew Paul
By Andrew Paul, Managing Director, Americas Great Resorts
Not Done Weekly is Back! - The OTA Duopoly Just Got Company.
Press Release
August 31

Not Done Weekly is Back! - The OTA Duopoly Just Got Company.

Airbnb's Hotels team leaders detail 650M users, 90% direct demand, and hotel nights growing 3x faster than homes, raising real questions about OTA dependency for independent hotels.

Not Done Sloan Dean
Not Done with Sloan Dean
Webinar on Sep 10: Top Tips to Create AI Visibility for Your Hotel
Supplier News
August 28

Webinar on Sep 10: Top Tips to Create AI Visibility for Your Hotel

Milestone's September 10 webinar covers how AI platforms select and recommend hotels, with tips on content quality, authority, and entity building to boost visibility.

Milestone
Milestone Inc.
Ad AI Hospitality
Ernest - Lighthouse's AI for hoteliers

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer. 

Lighthouse
Lighthouse
Your rate now competes with a points price inside Google's answer
Opinion Article
August 28

Your rate now competes with a points price inside Google's answer

Google's AI Mode now lets US travelers book hotels and compare cash rates against loyalty points in one conversation, removing the friction that previously delayed award redemption decisions.

Markus  Busch
By Markus Busch, Editor/Publisher, hospitality.today
United States
Booking.com
Press Release
August 28

Booking.com Reveals Travelers Prioritize Trips Ahead of Other Day-to-Day Expenses

A Booking.com survey of 1,332 U.S. travelers finds 84% view travel as a quality-of-life investment, with 68% cutting daily expenses to fund trips and 69% using flexible payment options.

Bookingcom
Booking.com
United States
Digital marketing decoded: Budgeting 101
White Paper
August 27

Digital marketing decoded: Budgeting 101

A downloadable guide for hotel marketers on building a 2027 digital marketing budget using cost of acquisition, ROAS benchmarks, and direct vs. OTA net revenue comparisons.

Editorial team
By Editorial team, Cendyn™
U.S. Travel Honors Destination Marketers with 2026 ESTO Awards
Press Release
August 27

U.S. Travel Honors Destination Marketers with 2026 ESTO Awards

U.S. Travel Association named 2026 ESTO Award winners across 10 categories at its 42nd annual conference in Philadelphia, honoring DMOs and state tourism offices for creative destination marketing.

U.S. Travel Association Favicon
U.S. Travel Association
Philadelphia, United States
IHG Hotels & Resorts Brings Hospitality on the Road With New IHG Racquet Cruiser at the 2026 US Open
Press Release
August 26

IHG Hotels & Resorts Brings Hospitality on the Road With New IHG Racquet Cruiser at the 2026 US Open

IHG returns as official hotel partner of the 2026 US Open with a new complimentary motorcoach experience and Racquet Bar perks for fans and loyalty members.

IHG Hotels & Resorts
IHG
New York, United States
Are AI-powered RFP Responses Really Good For Hotel Group Sales?
Opinion Article
August 26

Are AI-powered RFP Responses Really Good For Hotel Group Sales?

The author argues that fully automated AI proposal responses risk commoditizing hotel group sales, pushing buying decisions toward price alone, and urges hotels to keep human touchpoints at the center of the sales process.

Doug Kennedy
By Doug Kennedy, President of the Kennedy Training Network, Kennedy Training Network (KTN)
InterContinental reinforces commitment to restorative travel through extended worldwide partnership with Timeshifter
Press Release
August 26

InterContinental reinforces commitment to restorative travel through extended worldwide partnership with Timeshifter

InterContinental is extending its global deal with jet lag app Timeshifter, giving all guests at its 242 hotels across 70 countries free access to personalised circadian science-based travel plans.

IHG Hotels & Resorts
IHG
The email you want is the one she gives you for a reason
Opinion Article
August 26

The email you want is the one she gives you for a reason

Hotels receive OTA guest emails for operational use only, but an address given directly by a guest during their stay is unencumbered by platform restrictions and is the only record the hotel truly owns.

Markus  Busch
By Markus Busch, Editor/Publisher, hospitality.today
It’s not about the booking – it's about everything that came before it.
Opinion Article
August 25

It’s not about the booking – it's about everything that came before it.

Data from the Travel Dreams 2026 report, covering 500 hoteliers and 6,000 travelers, shows shortlists form before the booking page, making AI visibility and early-journey presence the top priority for 2026.

Javier  Campo
By Javier Campo, SVP, EMEA, Amadeus Hospitality
Page 2 of 20
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HN Original
World Panel

Is SEO the most overrated discipline in hospitality?

Simone Puorto
By Simone Puorto
Expert Views (14)
Adam Mogelonsky
Adam Mogelonsky

Not true! The first rationale is that SEO now has significant overlap with AEO and GEO in terms of helping serve all the channels that will be important for AI travel search visibility. So, a focus on what drives SEO will inevitably aid in AI-driven hotel recommendations and, in the future, AI bookings.Next is the argument against SEO as a 'set it and forget it' exercise.

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Most Read

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  3. Inaugural Hospitality Social Media Summit (HoSS) Connects Leaders Across 14 Countries
  4. AI Can’t Feel Water Pressure
  5. The Hotel Website May Not Be Where AI Decides Which Hotels Matter

Most Read Authors

Markus  Busch
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Simone Puorto
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Kylie Chen
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