IHG becomes Official Hotel Partner of Rugby World Cup 2027 in Australia, leveraging its 160M+ member loyalty program and existing rugby relationships to drive accommodation demand and brand awareness.
IHG Hotels & Resorts partners with Chicken Shop Date creator Amelia Dimoldenberg for a global social campaign, featuring a loyalty-exclusive hotel package available at three U.S. properties.
Google's AI Mode compresses the OTA research session that drove the billboard effect, threatening the core mechanism behind direct booking conversion and guest loyalty strategies.
As AI, rising OTA costs, and data quality pressures reshape hotel marketing, hoteliers are urged to build flexible budgets that prioritize direct revenue, clean guest data, and connected digital experiences.
The Broadmoor's reservations manager explains how proactive follow-up calls to guests who didn't book generated nearly $1M in direct revenue over three months.
Analysis of 1,982 hotels shows those running a dedicated Black Friday campaign grew direct revenue 60.5% vs. 4.4% for non-participants, with the gap driven by booking engine conversion, not traffic.
Google's DMA-driven search changes have already cut free direct booking clicks by up to 30% for some European hotels, prompting a broader rethink of channel mix, acquisition costs, and guest data strategy.
HOSPA acquires the 20-year-old National Hotel Marketing Conference from Martin Evans, with the next edition scheduled for 27 May 2027 at Hilton at St George's Park.
Article 50 of the EU AI Act, in force since August 2026, requires hotels using AI-generated visuals, videos, and chatbots to meet specific disclosure and transparency obligations.
Luxury hoteliers can maintain brand consistency while personalizing the booking journey using three formats: embedded inliners, automatic content swaps, and branded overlay layers.
AI systems on Booking.com, Google, and Tripadvisor now use guest reviews to answer queries and drive bookings, making specific, detailed reviews more valuable than star ratings.
An opinion piece exploring how storytelling builds brand identity and emotional loyalty in hospitality, with practical homework frameworks and a student video assignment as a teaching model.
CruVu by Lodging Interactive collects private in-stay guest feedback to give hotel GMs real-time service recovery alerts, department recognition tools, and AI-assisted coaching to improve public review scores.
Shiji Horizon's Natalie Kimball breaks down Google's AI Mode booking launch and what it means for hotel distribution, direct booking strategy, and content accuracy.
A practical guide to hotel displacement analysis covering data inputs, ancillary revenue, demand forecasting, and how Lighthouse's AI tool Ernest automates the process from hours to minutes.
Only 6% of hotels appear consistently in AI-generated recommendations, with 82% of AI-cited content sourced from OTAs and editorial media, putting independent and unbranded hotels at severe visibility risk.
As AI assistants drive hotel discovery but not trust, the author argues hotel websites must shift from acquisition tools to verification tools, starting with transparent all-in pricing that matches OTA displays.
Research from SBS Swiss Business School and MIT suggests AI tool reliance is eroding critical thinking in junior sales reps, with the author proposing a "Protected Reps Framework" to preserve core selling skills.
A supplier argues wooden key cards can serve as meaningful physical touchpoints for adventure-focused hotels, doubling as keepsakes engraved with trip details.
As AI-generated content floods the internet, hospitality and travel brands face a trust crisis where authentic human experience and perspective are becoming the primary drivers of consumer confidence and purchasing decisions.