As AI tools increasingly shape travel discovery, hospitality operators are urged to prioritize accurate listings and consistent platform presence over unproven GEO tactics to stay visible in AI-generated recommendations.
ETG Marketing Hub expands to hundreds of advertising channels including social, CTV, DOOH and audio, using ETG's first-party travel data to help hotels, airlines and tourism boards reach targeted audiences.
Raffles Hotels & Resorts launches The Little Shop by Raffles, a global e-commerce platform selling branded apparel, homewares, and exclusive partner collaborations with heritage brands like Smythson, Frette, and Ginori 1735.
Independent hotels are unknowingly paying OTA commissions on repeat guests they can't recognize, because Booking.com masks email addresses and phone numbers, making returning guests appear new in hotel systems.
Hyatt relaunched its Leverage platform for small-and-midsize businesses, now powered by Spotnana, offering preferred rates at 1,300+ hotels and centralized booking and spend management.
A practical guide to hotel market segmentation covering common segment types, how to build a custom strategy, and how segmentation drives revenue, marketing efficiency, and resource allocation.
Gen Z's financial disillusionment is driving doom spending on travel over retirement savings, with implications for how hospitality brands can serve a generation seeking meaning and identity through experience.
PATA and Azerbaijan Tourism Board signed an MOU in Baku to grow Azerbaijan's presence in Asia Pacific markets, covering trade engagement, media outreach, and source market development.
Analysis of OpenAI's Signals data reveals which markets and age groups use ChatGPT for information-seeking, with practical implications for hotels considering ChatGPT ad placements.
PressStays.com, launched by Pic PR, connects hotels with vetted journalists and influencers for press stays at £299/month, with 50+ hotels and 500 media members already signed up.
Club Med's inaugural Art of Free Time Report, surveying 2,000 North Americans, finds 87% say obligations crowd out enjoyment and 91% define travel luxury as freedom over fine dining or pampering.
Six senior commercial leaders from Rotana, Hyatt, Accor, Marriott and others share priorities for MEA hotels: unified commercial functions, rate discipline over discounting, and loyalty-led guest relationships.
Analysis of 2 million hotel emails across 48 properties finds reply quality, not speed, drives bookings, with complete answers converting at 58% vs 4%, and a €3.7M follow-up opportunity going largely untapped.
An interview with KORDIE founder Alisa Kremer on why social media must be treated as a commercial discipline, with implications for measurement, AI, brand differentiation, and leadership accountability.
Cendyn's guide outlines how to build a structured 2027 hotel marketing calendar that ties promotions to demand gaps, channel mix, and profitability rather than reactive discounting.
HotelPartner rebrands to HotelPartner Revenue Profit Management and launches a new service-light platform tier in Europe for consultants and smaller hotel groups.
A narrative-driven opinion piece warning hoteliers that outdated AI training data can erase a property from AI booking agent shortlists, costing real occupancy before the problem is even noticed.
Gmail's AI Inbox reads only Primary tab emails, meaning booking confirmations get surfaced in guest briefings while hotel newsletters in Promotions are skipped entirely.
BWH Hotels is rebranding under the WorldHotels masterbrand, consolidating 4,000+ properties and 18 brands into a single loyalty program with 70 million members and a new digital platform.
Sofitel Legend and UNESCO have formalized a global partnership centered on four pillars: supporting local artisans, training hotel staff in heritage, hosting cultural events, and enabling guest donations via ALL Accor Charity.