Revinate CMO Karen Stephens and EMEA MD Dylan Cole discuss moving from CRM and CDP to real-time data activation to drive repeat direct bookings and reduce OTA dependency.
A podcast episode argues that incomplete or inaccurate GDS content causes hotels to be filtered out before price competition even begins, framing content quality as a revenue and discoverability issue.
Claremont Resort Club's Director of Marketing explains how ghost tour packages, influencer FAM trips, and clean guest data turned a historic property's haunted lore into sold-out October demand.
Amadeus SVP Javier Campo argues that attribute-based selling can close hotels' ancillary revenue gap versus airlines, but only if PMS, CRS, CRM, and operations are tightly coordinated to fulfill the digital promise.
The Broadmoor's reservations manager explains how proactive follow-up calls to guests who didn't book generated nearly $1M in direct revenue over three months.
Revinate webinar featuring Suncadia Resort's Director of Reservations on how reservation teams can improve call handling to capture guest data, build rapport, and convert phone inquiries into direct bookings.
Airbnb's hotel team leaders Andrea D'Amico and Lou Zameryka, both ex-Booking.com, discuss how Airbnb is expanding into hotels and what that means for the distribution landscape.
A mystery shopper study of 308 calls across 135 luxury hotels found 92% captured no guest contact details, exposing major direct booking losses through poor phone handling.
A podcast-based reflection on hotel cross-selling argues that data quality and guest qualification matter more than offer volume, with guest profiles and selective automation enabling more meaningful interactions.
Cendyn webinar covers how AI assistants like ChatGPT and Gemini are reshaping hotel discovery, and what content strategies marketers can use to stay visible in AI-generated recommendations.
Dream Inn Santa Cruz's Director of Sales and Marketing shares how human-led reservations, pre-arrival outreach, and storytelling convert OTA visitors into direct bookers and build multi-generational guest loyalty.
Hotels chasing AI visibility should first fix digital fundamentals: quality content, reviews, social presence, and accurate listings before optimizing for ChatGPT or LLM-based discovery.
Aparium Hotel Group's SVP of Brand and Marketing argues emotional connection and "reading the room" remain irreplaceable by AI, sharing how lifestyle hotels build authentic, neighborhood-rooted guest experiences.
Revinate webinar explores how hotels can optimize phone booking conversion rates and track voice channel metrics to maximize revenue from high-intent callers.
Adam Mogelonsky discusses strategies for hotels to capture FIFA World Cup demand while building long-term direct booking systems that extend beyond the event.
Sleeping Bear Hotels reduced OTA bookings from 60% through operational streamlining, strategic partnerships, and direct booking focus.
Elite Hotels CMO argues hotels should invest in brand building to drive pricing power and direct bookings instead of cutting marketing spend.
Revinate webinar examines how hotels can replace generic email blasts with data-driven campaigns to increase direct bookings and revenue.
Diego Calvo shares how Concept Hotel Group achieves 43% direct bookings by prioritizing cultural storytelling and brand identity over traditional marketing tactics.
Revinate CMO discusses with Pyramid Global's Evan Crawford how connecting siloed guest data enables better personalization and revenue growth through AI-powered marketing.