Natalie's primary role is developing existing partnerships with Shiji's Iceportal Content and Horizon Distribution. Her first role in the industry, over 20 years ago, was managing the Southern California market at Travelscape, which became the Expedia Merchant Model.

She has built a successful career in the hospitality technology industry, including managing FIT, Tour, and Wholesale accounts at a 3,4, and 5-star hotel group in San Diego, working at two switch companies and for two of the largest OTAs; Orbitz and Expedia. Natalie brings knowledge, leadership, and passion into all her roles.

She is currently a board member of HEDNA (Hotel Electronic Distribution Network Association).