AI is changing hotel search. Is your hotel ready to be recommended?

How to make your hotel visible in AI-powered search

Cendyn webinar covers how AI assistants like ChatGPT and Gemini are reshaping hotel discovery, and what content strategies marketers can use to stay visible in AI-generated recommendations.

Travelers aren’t just searching anymore. They’re asking ChatGPT, Gemini, Claude, and other AI assistants where to stay, what hotels match their preferences, and which properties they should consider.

That shift is changing how hotels are discovered long before a booking ever happens.

In this on-demand webinar, Apollos Gause, Senior Manager of Content and SEO, and Rick Posey, Vice President of AI and Product at Cendyn, explore how AI-powered search is reshaping the guest journey and what hotel marketers can do today to stay visible in an AI-first world.

You’ll discover:

  • How travelers are using conversational AI to research and plan hotel stays.

  • What makes hotel content more likely to be referenced by AI assistants.

  • How to identify the topics and guest questions your hotel isn’t answering today.

  • Practical strategies for creating AI-friendly content without sacrificing brand voice.

  • Ways to influence how your hotel is represented in AI-generated recommendations through stronger, more strategic content.

Hotels that understand how AI evaluates and recommends content will be better positioned to influence consideration, increase visibility, and drive more direct demand as guest behavior continues to evolve.

About Cendyn

Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests, drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.

Cendyn has over 35,000 customers worldwide in more than 150 countries generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India. To find out more, visit cendyn.com

Media Contact

Ryan Haynes

[email protected]

Sales & Marketing Technology Artificial Intelligence Direct Booking Guest Discovery Content Strategy

Every brand or product has a story—a story that impact an audience but at the same time achieve measurable, smart business goals. Apollos job is the research and formulate that story that will captivate customers and elevate the brand. Apollos helps people find exactly what they need to showcase their unique identity.

Rick Posey is Vice President, AI at Cendyn. Drawing on leadership roles at iCIMS, Sabre Hospitality Solutions, and Preferred Hotels & Resorts, he brings extensive experience in AI, digital strategy, product management, eCommerce, and web analytics.

Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.