Hotels can use engraved wooden key cards inspired by local myths, landmarks, and heritage to create a tangible, story-driven touchpoint across the pre-stay, in-stay, and post-stay experience.
AI systems synthesize reviews across Google, OTAs, and social media to infer hotel trust, making review response volume and quality a direct lever for visibility in AI-generated recommendations.
Booking.com's AI answers pre-booking guest questions using listing data, photos, and reviews, meaning incomplete hotel listings can produce wrong or outdated answers before a reservation is made.
Miraggio Thermal Spa Resort generated over €515K in email marketing ROI within its first four months using Revinate Core and Marketing.
A framework for auditing hotel corporate accounts across net contribution, displacement, concession density, and renewal risk reveals that top accounts often shape strategy more than any plan document.
Hotels risk repeating black hat SEO mistakes by mass-producing AI-targeted content, when LLM visibility is better earned through specific, human-first content tied to clear positioning.
Hilton adds booking-on-behalf, shared reservation views, and duty-of-care tools to its free Hilton for Business program, which now serves over 400,000 SMB members globally.
Sabre GDS hotel reservations grew 8% year-over-year in Q2, with corporate travel now 45% of its volume, as booking tools blend GDS rates with OTA prices on a single screen.
An explainer comparing hotels and vacation rentals across five dimensions: guest experience, location, amenities, pricing transparency, and distribution, aimed at helping hoteliers position more effectively.
Skyscanner's 2027 trends report highlights "Grand Odysseys" travel, with 43% of Millennials and 42% of Gen Z inspired by mythology, offering hotels a role across pre-, during, and post-trip guest engagement.
A practical checklist for hoteliers to audit their website like a salesperson, covering page speed, booking paths, content accuracy, and personalization to drive direct bookings over OTAs.
Hilton's new Pay with Points feature lets Silver, Gold, Diamond, and Diamond Reserve Honors members redeem points toward hotel charges via Digital Check Out in the app, rolling out to 800+ U.S. hotels by end of 2026.
HSMAI MEA's 9th Commercial Strategy Conference runs 17-18 November 2026 at Conrad Dubai, featuring 40 sessions, 65+ speakers, and new tracks on women in hospitality, independent hotels, and Africa's hotel community.
OTA share of hotel bookings held flat in 2025 at ~30%, but Booking Holdings now collects guest payment on 73% of its sales, up from 25% in 2019, giving it growing control over room pricing.
HotelRunner hotels can now connect to Expedia Group in under 24 hours via Autonomous Onboarding, with existing rates and availability flowing automatically and no manual re-entry required.
Cheval Collection launches a refreshed brand identity and new booking platform, including a corporate portal and a first-of-its-kind tiered member discount structure within the GHA DISCOVERY loyalty alliance.
A marketing consultant outlines how lifestyle and luxury hotels can use ChatGPT Ads, now live in 31 European markets, to reach travellers during the planning phase before a hotel search begins.
Google's AI Mode now books hotels through 10 major chains and OTAs in the US, while independent hotels lost ad visibility after Google's price-feed mandate ended September 30.
A Barcelona study of 27,360 AI travel answers found independents are 8x more likely than chains to be invisible to AI, with hotel websites supplying only 7% of what AI says about properties.
A hospitality sales veteran argues that customers increasingly pay a "Certainty Premium" for predictable outcomes, framing reliability and accountability as the new drivers of commercial value.