Why Organic Social Media Matters for Branded Hotels
The article argues branded hotels should prioritize organic social media to showcase unique property personalities beyond standardized brand messaging and support guest booking decisions.
News
The Hotel Industry Has Been Waiting for AI to Save It From the OTAs.
Argues that AI will strengthen rather than disrupt OTAs like Expedia, as these platforms already control the massive datasets and connectivity that power AI recommendations.
By Andrew Paul, Managing Director, Americas Great Resorts
What ChatGPT’s decision to move away from in-platform transactions means for hotels
OpenAI's shift away from in-platform booking creates opportunities for hotels to capture AI-driven traffic through optimized content strategies.
By Apollos Gause, SEO & Growth Innovator, Cendyn™
The Buyer Changed. Your Process Didn't.
Modern buyers complete 57% of their research before contacting vendors, making traditional sales processes obsolete and requiring content-first strategies.
By Muhammad Tanveer, Author - The Sales Leadership Brief (Linkedin Newsletter), The Sales Leadership Brief
2026 Hospitality Benchmark Report: The voice channel playbook | a Revinate webinar
Revinate webinar explores how hotels can optimize phone booking conversion rates and track voice channel metrics to maximize revenue from high-intent callers.
Karen Stephens, Chief Marketing Officer, Revinate, Inc.
AI-Powered Paid Ads Drive 3x Revenue Growth
Details on implementation and results are not available in the provided content.
What Does Content Marketing Mean for Hotels?
The guide covers seven strategic pillars from personalization to AI optimization, showing how content builds guest trust and reduces OTA dependence.
By Nasir Zahir, Founder and President, NZ Hospitality
Adagio unveils Adagio Business+
The new B2B program offers 10%+ discounts for stays over eight nights across 117 European properties, targeting the 45% business traveler segment.
Uber Just Entered Your Hotel. The Question Is Not Whether That Is a Threat. The Question Is What Signal You Are About to Lose.
Uber's hotel booking launch captures valuable traveler behavioral data, giving the platform deeper guest relationships while hotels only receive reservations.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
Stop Saying “Trust Me”: Why Hospitality Vendors Lose Deals
Author argues hospitality vendors must shift from traditional selling to building trusted partnerships through expertise and transparent communication.
By Cory Falter, Partner, Lure Agency
The independent hotelier's playbook for reducing OTA commission
The guide provides tactical strategies for independent hotels to reduce OTA costs through better negotiation, promotional program evaluation, and direct booking optimization.
By Paige Lopez, Content marketer, Lighthouse
The Cost of Misalignment Between Marketing and Revenue Strategy
Misaligned marketing and revenue teams cost hotels conversions and profitability through outdated messaging, mistimed campaigns, and missed demand opportunities.
By Debbie Miller, Digital Marketing and Communications Professional and member of Cayuga Hospitality Consultants, Cayuga Hospitality Consultants
The 2026 World Cup won’t deliver demand the way hotels expected. Here’s how to respond.
Hotel bookings for the 2026 World Cup are tracking closer to normal levels, forcing properties to shift from static forecasting to real-time demand response strategies.
By Nicola Graham, Chief Marketing Officer, Cendyn™
Accor and Uber Announce Multi-market Loyalty Partnership
The partnership launches in seven markets including France, Germany, and UAE, allowing ALL Accor members to earn points on Uber rides and deliveries.
HSMAI 2026 Commercial Strategy Conference Coming to San Antonio, Texas
The two-day event at Henry B. Gonzalez Convention Center features keynotes, 28 breakout sessions, and pre/post workshops for hospitality commercial professionals.
You Are Asking the Wrong Question When You Hire a Hotel Marketing Agency
Hotels should diagnose which layer of the demand stack their problem exists in before selecting a marketing agency, as most agencies solve downstream problems while hotels often need upstream demand origin solutions.
By Andrew Paul, Managing Director, Americas Great Resorts
Capture and convert FIFA World Cup demand and win more direct revenue
Adam Mogelonsky discusses strategies for hotels to capture FIFA World Cup demand while building long-term direct booking systems that extend beyond the event.
Karen Stephens in conversation with Adam Mogelonsky
Unlocking the Style Secrets of Luxury Hospitality: How Fashion Designer Mia Liu Helps Teams Dress for Success
Fashion designer Mia Liu's Drape Stitch creates custom uniforms for luxury hotels, arguing that staff appearance directly impacts guest perception and service quality.
By Ivana Johnston, Co-Founder and CEO, Puzzle Partner
Commemorating Anniversaries: The Strategic Utility of Wooden Key Cards
Wooden key cards with custom anniversary engravings provide hotels a professional tool to enhance guest recognition while supporting brand positioning and sustainability goals.
Expedia Group Study Reveals Travelers Are High-Value Consumers, Spending $500+ Per Trip On Non-Travel Purchases
Survey of 3,500 travelers reveals they spend an average of $500 on non-travel purchases per trip, creating marketing opportunities for brands outside the travel industry.