MBA Group's report finds 25% of young consumers switch brands due to outdated communications, as 70% of businesses still rely on email while Gen Z favors messaging apps.
Agoda will connect to ETG's hotel inventory via the RateHawk API, adding millions of properties across Europe, the US, Latin America, and the Middle East to its marketplace.
AI-driven zero-click search and the erosion of tracking infrastructure are making it harder for hotels to trace the path from guest discovery to booking.
Accor launches "Stay for more," a new global brand platform for its ALL loyalty membership, emphasizing emotional travel experiences over transactional stays.
Maestro PMS argues that hoteliers should use the holiday season to build long-term guest relationships by connecting departmental data, rather than focusing solely on seasonal room revenue.
Viceroy's new multi-destination campaign features 10 local makers across Chicago, St. Lucia, Algarve, Sun Valley, and New York, with bookable immersive experiences tied to each property.
Iceland's largest hotel group consolidates direct booking and GDS connectivity across 18 properties onto Aven's SynXis-based platform, adding Booking Engine, Corporate/Agent Tool, and GDS Distribution.
Upper House's House of Healing program delivers city-specific, two-day curated wellness experiences across Hong Kong, Chengdu, and Shanghai via rotating practitioner residencies.
Revinate CMO Karen Stephens and EMEA MD Dylan Cole discuss moving from CRM and CDP to real-time data activation to drive repeat direct bookings and reduce OTA dependency.
YOTEL joined the Hilton portfolio of brands, with 11 properties now bookable on Hilton.com; the partnership was celebrated with a sleep-focused consumer activation at Grand Central Terminal in New York City.
Booking.com's annual Travel Predictions report, based on 28,000+ respondents across 32 markets, identifies nine traveler behavior trends for 2027, including mood-based destination search, AI-managed work coverage, and paranormal tourism.
GBTA has published its official position on the EU Passenger Package, calling for non-discriminatory rail content access, TMC servicing parity, and multimodal journey protection for business travellers across Europe.
Roomiy Finance co-founder Khal Ladha describes his flat-fee, 0% commission distribution model designed to shift more booking revenue back to hotel owners and franchisees.
A podcast episode argues that incomplete or inaccurate GDS content causes hotels to be filtered out before price competition even begins, framing content quality as a revenue and discoverability issue.
Simone Puorto's new book examines fan pilgrimages to Ian Curtis's grave as a lens for understanding music tourism, dark tourism, and the cultural forces that turn ordinary places into meaningful destinations.
Google's Search Campaigns for Travel merges Hotel Ads and Search formats into one AI-powered campaign type, requiring hotels to have accurate live feeds and data infrastructure ready ahead of general release.
Sonesta's new F1RST Meetings Collection spans 25 hotels across Royal Sonesta and Sonesta Hotels Resorts brands, offering up to 500,000 sq ft of combined event space in major U.S. and Canadian markets.
As AI tools drive pre-booking research, independent hotels gain a commission-free discovery window, but risk losing that booking to OTAs if their website fails to convert the visit.
Drawing on Deloitte's 2024 consumer loyalty research across 9,800+ respondents, the piece argues hotels must shift from transactional points programs to experiential, AI-powered loyalty built on personalization and data trust.
GCSTIMES pitches wooden hotel key cards that double as fridge magnets as branded keepsakes for heritage hotels, bridging historic guest experiences with lasting physical mementos.