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ChatGPT Ads: Hotel Edition
Opinion Article
August 12

ChatGPT Ads: Hotel Edition

Cogwheel Marketing shares hands-on results from the ChatGPT Ads beta for hotels, including targeting options, CPC benchmarks ($3–$3.50), CTRs of 1.6–1.9%, and July 2026 platform updates.

Kylie Chen
By Kylie Chen, Director of Paid Strategy, Cogwheel Marketing & Analytics
The Ava Hotel Paso Robles selects IRIS to unlock smarter guest experiences and new F&B revenue
Supplier News
August 11

The Ava Hotel Paso Robles selects IRIS to unlock smarter guest experiences and new F&B revenue

The Ava Hotel Paso Robles, a Curio Collection by Hilton property opened in August 2025, deployed IRIS mobile ordering and digital directory integrated with Toast POS to streamline F&B operations and drive ancillary revenue.

Iris Software Systems
IRIS
Paso Robles, United States
Yw Piano Shot 01 057 Rgb
Press Release
August 11

Mandarin Oriental Unveils Latest Chapter Of Its Iconic Fan Campaign Featuring Yuja Wang And Charlotte De Witte

Mandarin Oriental's 25-year-old Fan Campaign returns with pianist Yuja Wang and DJ Charlotte de Witte, translating their personal performance rituals into two new exclusive guest experiences launching August 4, 2026.

Mandarin Oriental Favicon
Mandarin Oriental
United Kingdom
Millennium Hotels and Resorts Partners with HXE to Strengthen Global MICE Business Through Digital Innovation
Press Release
August 11

Millennium Hotels and Resorts Partners with HXE to Strengthen Global MICE Business Through Digital Innovation

Millennium Hotels and Resorts partners with HXE's digital MICE platform to tap into a network of 400,000+ corporate clients and drive qualified meetings and events demand across its 145-property global portfolio.

Millennium Hotels and Resorts
Millennium
Singapore, Singapore
How can independent hotels win more hotel AI bookings?
Explainer
August 10

How can independent hotels win more hotel AI bookings?

Independent hotels risk losing AI-driven bookings to OTAs by default; syncing live rates, availability, and direct booking links across AI platforms can close the discovery-to-booking gap.

Femke Nollet
By Femke Nollet, Content Specialist, Lighthouse
How to Help AI Search Find and Recommend Your Hotel
Opinion Article
August 10

How to Help AI Search Find and Recommend Your Hotel

Hotels risk being excluded from AI-generated travel shortlists if their websites lack clear, structured, and accessible content; this guide outlines four pillars to improve visibility and convert AI-led demand into direct bookings.

Anna Belash
By Anna Belash, Chief Marketing Officer, Exely
HSMAI DC Panel Will Examine the Economic and Commercial Forces Shaping Hotel Strategy
Press Release
August 7

HSMAI DC Panel Will Examine the Economic and Commercial Forces Shaping Hotel Strategy

HSMAI DC hosts its annual State of the Industry panel on Aug. 19 in Washington, D.C., bringing together experts from Knowland, Amadeus, Kalibri, and Destination DC to guide hoteliers on 2027 budget planning.

HSMAI Favicon
HSMAI (USA)
Washington, United States
Ad Be seen. Be trusted.
Why Hospitality Net Leads B2B in Hospitality

Learn what makes us the industry-leader in what we do.

Hospitality Net
Hospitality Net
Ad #1 Hotel PMS
See why hotels are switching to Mews

Revenue up. Manual work down. Hotels using Mews see 35% higher RevPAR and 45% more upsells. Book a free demo. 

Mews
Mews
Killing the “Sales Hero” Culture in Hotels
Opinion Article
August 7

Killing the “Sales Hero” Culture in Hotels

A framework for shifting hotel commercial teams away from individual-dependent "sales hero" cultures toward repeatable, system-driven revenue processes using a three-stage H2S model.

Muhammad Tanveer
By Muhammad Tanveer, Author , The Sales Leadership Brief
Booking's commission is the cheapest thing it takes from you
Opinion Article
August 6

Booking's commission is the cheapest thing it takes from you

Booking Holdings' merchant model now represents 67% of revenue and holds $8.2B in deferred hotelier funds, making payout timing a bigger financial issue than commission rates.

Markus  Busch
By Markus Busch, Editor/Publisher, hospitality.today
Remington Hospitality Builds Centralized In-House Social Media Division Across Portfolio
Press Release
August 6

Remington Hospitality Builds Centralized In-House Social Media Division Across Portfolio

Remington Hospitality's centralized in-house social media team has generated $3M+ in attributable revenue and a 37:1 return on ad spend across its hotel portfolio since launch.

Remington Hospitality
Remington
United States
Hotel social moves into the boardroom: Hospitality Social Media Summit brings a two-day commercial programme to London this September
Supplier News
August 6

Hotel social moves into the boardroom: Hospitality Social Media Summit brings a two-day commercial programme to London this September

A two-day executive programme at Chicago Booth London on 3-4 September 2026, focused on building commercial social media strategies, frameworks, and assets for hospitality brands.

Hospitality Digital Hub Limited Kordie
Kordie
Ds C05041
Press Release
August 6

Kempinski Becomes Munich's Ultimate Insider

Kempinski launches E.R.A.s (Experience Real Access) at Hotel Vier Jahreszeiten Munich, offering guests exclusive city access via Local Insiders and a dedicated Resident Curator role.

Kempinski Hotels
Kempinski
Munich, Germany
Travel agencies grew hotel bookings twice as fast as the OTAs
Opinion Article
August 5

Travel agencies grew hotel bookings twice as fast as the OTAs

Onyx CenterSource data shows commissionable agency room nights rose 11.8% year over year in H1, nearly double the 6% growth reported by both Booking Holdings and Expedia over the same period.

Markus  Busch
By Markus Busch, Editor/Publisher, hospitality.today
Hard Rock Cafe and Coca-Cola® Launch Hard Rock Rising Global Music Competition for Emerging Artists
Press Release
August 5

Hard Rock Cafe and Coca-Cola® Launch Hard Rock Rising Global Music Competition for Emerging Artists

Hard Rock Cafe and Coca-Cola are co-hosting a global music competition across 34 countries and 64 cafes, with the grand prize including a Coke Studio recording session, $10,000, and a performance at Hard Rock Orlando.

Hard Rock Favicon
Hard Rock
When Every Hotel Uses AI, Brand Becomes Everything
Opinion Article
August 4

When Every Hotel Uses AI, Brand Becomes Everything

Evan Crawford of Pyramid Global Hospitality argues that as AI commoditizes hotel search and proposals, clear brand identity and genuine relationships become the primary competitive differentiators for hotel sales teams.

Cory Falter
By Cory Falter, Partner, Lure Agency
Ad #1 Hotel PMS
See why hotels are switching to Mews

Revenue up. Manual work down. Hotels using Mews see 35% higher RevPAR and 45% more upsells. Book a free demo. 

Mews
Mews
Radisson Hotel Group launches global long-stay proposition to accelerate growth in fast-growing extended-stay segment
Press Release
August 4

Radisson Hotel Group launches global long-stay proposition to accelerate growth in fast-growing extended-stay segment

Radisson Hotel Group launches Long Stays by Radisson Hotels, a B2B extended-stay proposition with tiered pricing, standardized booking conditions, and aligned commissions targeting relocation firms, TMCs, and corporate buyers.

Radisson Hotel Group Rhg
Radisson Hotel Group
Swiss SupernatureHotel Concept SNUUG Launches Digital Platform Ahead of 2026 Debut with Influence Society
Supplier News
August 4

Swiss SupernatureHotel Concept SNUUG Launches Digital Platform Ahead of 2026 Debut with Influence Society

Influence Society has built a digital platform for SNUUG, a Swiss low-impact hotel concept opening in 2026, featuring sustainably manufactured suites hosted by local landowners in natural settings.

Influence Society
Influence Society
Switzerland
Your Next Guest Is Asking ChatGPT, Not Google; Is Your Hotel in the Answer?
Opinion Article
August 4

Your Next Guest Is Asking ChatGPT, Not Google; Is Your Hotel in the Answer?

A 2026 Amadeus report found 69% of travelers trust AI summaries enough to book without further research, making AI discoverability the top demand strategy cited by hotel GMs.

Norris  Francois Jr.
By Norris Francois Jr.
From Access Credential to Brand Experience
Supplier News
August 4

From Access Credential to Brand Experience

GCSTIMES promotes engraved wooden key cards as a branded touchpoint that communicates sustainability and emotional connection from the first moment of guest check-in.

GCS Times
GCSTIMES
Mandarin Oriental Miami implosion, April 12, 2026
Opinion Article
August 3

Five Hotels Take Half the Answers. One Recommendation Went to a Demolished Building.

A single-day audit of 824 AI hotel recommendations across six US luxury markets found just 23 properties captured half of all slots, and a demolished Miami hotel was still being recommended 108 days after implosion.

Andrew Paul
By Andrew Paul, Managing Director, Americas Great Resorts
United States
Page 4 of 20
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HN Original
World Panel

Is SEO the most overrated discipline in hospitality?

Simone Puorto
By Simone Puorto
Expert Views (14)
Adam Mogelonsky
Adam Mogelonsky

Not true! The first rationale is that SEO now has significant overlap with AEO and GEO in terms of helping serve all the channels that will be important for AI travel search visibility. So, a focus on what drives SEO will inevitably aid in AI-driven hotel recommendations and, in the future, AI bookings.Next is the argument against SEO as a 'set it and forget it' exercise.

View all Answers

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Most Read

  1. In Europe, Google's hotel unit now shows everything except the rate
  2. Hotels are vanishing in AI searches - and it’s having a big impact on corporate event bookings
  3. From Access Credential to Point of Return: The Role of Wooden Key Cards in Adventure Hospitality
  4. Inaugural Hospitality Social Media Summit (HoSS) Connects Leaders Across 14 Countries
  5. AI Can’t Feel Water Pressure

Most Read Authors

Markus  Busch
Markus Busch
Editor/Publisher, hospitality.today
Andrew Paul
Andrew Paul
Managing Director, Americas Great Resorts
Simone Puorto
Simone Puorto
Head of Emerging Trends and Strategic Innovation, Hospitality Net
Anton Aristov
Anton Aristov
Hospitality Net Contributor
Kylie Chen
Kylie Chen
Director of Paid Strategy, Cogwheel Marketing & Analytics
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