ChatGPT Ads: Hotel Edition
Cogwheel Marketing shares hands-on results from the ChatGPT Ads beta for hotels, including targeting options, CPC benchmarks ($3–$3.50), CTRs of 1.6–1.9%, and July 2026 platform updates.
Cogwheel Marketing shares hands-on results from the ChatGPT Ads beta for hotels, including targeting options, CPC benchmarks ($3–$3.50), CTRs of 1.6–1.9%, and July 2026 platform updates.
The Ava Hotel Paso Robles, a Curio Collection by Hilton property opened in August 2025, deployed IRIS mobile ordering and digital directory integrated with Toast POS to streamline F&B operations and drive ancillary revenue.
Mandarin Oriental's 25-year-old Fan Campaign returns with pianist Yuja Wang and DJ Charlotte de Witte, translating their personal performance rituals into two new exclusive guest experiences launching August 4, 2026.
Millennium Hotels and Resorts partners with HXE's digital MICE platform to tap into a network of 400,000+ corporate clients and drive qualified meetings and events demand across its 145-property global portfolio.
Independent hotels risk losing AI-driven bookings to OTAs by default; syncing live rates, availability, and direct booking links across AI platforms can close the discovery-to-booking gap.
Hotels risk being excluded from AI-generated travel shortlists if their websites lack clear, structured, and accessible content; this guide outlines four pillars to improve visibility and convert AI-led demand into direct bookings.
HSMAI DC hosts its annual State of the Industry panel on Aug. 19 in Washington, D.C., bringing together experts from Knowland, Amadeus, Kalibri, and Destination DC to guide hoteliers on 2027 budget planning.
A framework for shifting hotel commercial teams away from individual-dependent "sales hero" cultures toward repeatable, system-driven revenue processes using a three-stage H2S model.
Booking Holdings' merchant model now represents 67% of revenue and holds $8.2B in deferred hotelier funds, making payout timing a bigger financial issue than commission rates.
Remington Hospitality's centralized in-house social media team has generated $3M+ in attributable revenue and a 37:1 return on ad spend across its hotel portfolio since launch.
A two-day executive programme at Chicago Booth London on 3-4 September 2026, focused on building commercial social media strategies, frameworks, and assets for hospitality brands.
Kempinski launches E.R.A.s (Experience Real Access) at Hotel Vier Jahreszeiten Munich, offering guests exclusive city access via Local Insiders and a dedicated Resident Curator role.
Onyx CenterSource data shows commissionable agency room nights rose 11.8% year over year in H1, nearly double the 6% growth reported by both Booking Holdings and Expedia over the same period.
Hard Rock Cafe and Coca-Cola are co-hosting a global music competition across 34 countries and 64 cafes, with the grand prize including a Coke Studio recording session, $10,000, and a performance at Hard Rock Orlando.
Evan Crawford of Pyramid Global Hospitality argues that as AI commoditizes hotel search and proposals, clear brand identity and genuine relationships become the primary competitive differentiators for hotel sales teams.
Radisson Hotel Group launches Long Stays by Radisson Hotels, a B2B extended-stay proposition with tiered pricing, standardized booking conditions, and aligned commissions targeting relocation firms, TMCs, and corporate buyers.
Influence Society has built a digital platform for SNUUG, a Swiss low-impact hotel concept opening in 2026, featuring sustainably manufactured suites hosted by local landowners in natural settings.
A 2026 Amadeus report found 69% of travelers trust AI summaries enough to book without further research, making AI discoverability the top demand strategy cited by hotel GMs.
GCSTIMES promotes engraved wooden key cards as a branded touchpoint that communicates sustainability and emotional connection from the first moment of guest check-in.
A single-day audit of 824 AI hotel recommendations across six US luxury markets found just 23 properties captured half of all slots, and a demolished Miami hotel was still being recommended 108 days after implosion.