Pullman Hotels & Resorts Brings its Brand Evolution to Life

Pullman Hotels & Resorts today unveils its new global brand campaign, marking a significant milestone in the brand's evolution and reinforcing Pullman's position as one of the world's most progressive premium hospitality brands.

Unveiled following Pullman xChange Paris, the second global edition of the brand's flagship event, the campaign builds on the momentum of two days of immersive programming that brought together thought leaders, creatives, and cultural innovators around the theme of human connection. Together, the campaign and Pullman xChange reflect Pullman's evolving vision of hospitality, responding to the changing expectations around culture and experience.

Pullman xChange: The Live Expression of the Brand

 Following its inaugural edition in Dubai, Pullman xChange debuted in Paris last week with an exploration of the hidden forces behind performance, creativity, and collaboration. Developed in partnership with The House of Beautiful Business, the experience was designed to challenge convention and provoke new exchanges.  

Taking place across Pullman Paris Montparnasse and Pullman Paris Bercy), the event gathered more than 150 attendees including international media, influencers, creatives, and cultural voices. Contributors included Monika Jiang, loneliness researcher and activist; Laura François, systems thinker; and Gianfranco Chicco, Associate Professor at INSEAD, exploring themes ranging from leadership and emotional connection to systems thinking and creative collaboration.  

Pullman has always been a brand shaped by exchange and new perspectives. We are now evolving that legacy in a way that connects storytelling, experiences, culture, and hospitality. Pullman xChange brings this vision to life — creating spaces where ideas, creativity, and human connection can intersect naturally. This marks an important step in redefining what premium hospitality can look and feel like for a new generation of travellers.

Benoît Racle, Global Brand President, Premium, Accor

A New Creative Platform Built Around Exchange

Since 1859, Pullman has reimagined what it means to travel, meet, and connect. Grounded in its pioneering heritage and reinterpreted for today's world, the brand's new global campaign is built around a simple belief: Every Exchange Is a Trip. Because the most meaningful journeys are not only measured in miles, but in the people we meet, the conversations we have and the perspectives we gain along the way.

The campaign explores what happens when boundaries dissolve and different worlds collide, reframing hospitality as a home for creativity, collaboration, and new ways of seeing the world. Shot between Dubai and Bangkok, the new film moves beyond traditional hospitality storytelling. Rather than focusing solely on destinations, it captures the energy created through human interaction, cultural contrast, and spontaneous exchange.

At the heart of this campaign is the belief that meaningful exchange can transform how we experience the world. Pullman has always sat at the intersection of people, cultures, and ideas, and this campaign builds on that heritage in a way that feels expressive and culturally connected. Rather than traditional hospitality storytelling, we wanted to create an open invitation into moments of creativity, curiosity, and genuine human connection.

Natasha Mohammed, Vice President Global Brand, Pullman

The campaign forms part of a broader global strategy designed to create stronger cultural relevance and engagement across every stage of the guest journey. Supported by a social-first content ecosystem, the platform extends beyond advertising into immersive experiences, partnerships, events, and on-property activations designed to bring the Pullman philosophy to life across channels and destinations worldwide.

With more than 150 hotels in over 40 countries and more than 60 new addresses in the pipeline, Pullman continues to strengthen its presence across key destinations in Europe, the Middle East, Africa, Asia, and the Pacific. The brand remains on track to surpass 200 hotels and resorts within the next five years, driven by growing demand for culturally connected premium hospitality experiences.  

In 2026 and beyond, upcoming openings including Pullman Hamilton in New Zealand, Pullman Nanjing Binjiang in China, and Pullman Casa Bouskoura in Morocco will continue to showcase the brand's commitment to transformative design, creative exchange, and modern hospitality experiences that bring the Pullman spirit to life.