Europe - Latest

Kilchoan Estate by Dunton Officially Opens in the Scottish Highlands

Today, Dunton celebrates the official opening of Kilchoan Estate by Dunton, the brand's first European property and a significant milestone in its collection of intimate luxury retreats. Spanning 13,000 acres between Loch Nevis and Loch Hourn, the newly restored estate offers year-round access to one of the most remote and spectacular landscapes in the Scottish Highlands, reached only by boat or on foot.

Recent Appointments

View All

Your Hotel Has Forty Products. The Website Sells Five.

Markus Mueller argues that hospitality's real distribution problem has nothing to do with AI or personalization technology — it lies in an inventory model designed in the 1970s that collapses thirty or forty genuinely distinct room products into five website categories. Until hotels start selling real products instead of generic containers, he contends, no amount of sophisticated technology layered on top will deliver the experience guests actually want.

Demand Without Friction: Automating Hotel Sales

Daniel Melnyk makes the case that group and MICE sales is the single most underserved corner of the hotel when it comes to AI — and the one with the highest potential return. The opportunity, he argues, is not in blasting meeting planners with machine-written outreach, but in using a hotel's own first-party data to prospect intelligently, consistently, and in the seller's voice, without adding to an already overloaded workday.

Supplier News

View all

Introducing W Residences Sardinia – Poltu Quatu, an expansion of hospitality to coastal living

Castello Sgr, the leading Italian asset management company, presents W Residences Sardinia - Poltu Quatu, a 29-unit residential project that introduces a new coastal living dimension within the bustling cliffside village of Poltu Quatu and one of the Mediterranean's most striking islands. The residences are expected to launch sales from July 2026, with the official openings slated to start in 2027.

Anticipatory Markets: Where Revenue Management Meets the Traveler’s Journey

Klaus Kohlmayr argues that revenue management is undergoing a structural shift from reactive optimization to anticipatory intelligence — where pricing decisions are no longer based on historical extrapolation but on probabilistic futures and real-time guest intent signals. In a world where AI assistants increasingly mediate booking decisions, the hotels that act earlier with better data will outperform those waiting for demand to declare itself.

The Future of Distribution Isn’t Passive Connectivity. It’s Agentic Execution.

Sankar Narayan argues that connectivity alone is no longer enough to solve hospitality's revenue problem. The real gap, he says, is execution. With 45% of hoteliers identifying revenue opportunities every week they cannot act on in time, and nearly four in five spending over 11 hours on manual tasks that should be automated, he makes the case that the industry's next competitive frontier is not smarter insights, but faster action.

The 30% Distribution Tax: Market Power in Agentic Commerce

Fredrik Sjoberg draws a sharp historical line from the 10% commission of the travel agent era to the 15–25% of OTAs, and asks whether the AI agent era will push that number to 30% — the rate Apple held in the App Store for over a decade simply because it controlled the front door. The industry, he argues, is making the same structural mistakes it made with OTAs, and has a narrow window to act before the terms are set for good.

J.MAK Welcomes CASA METT SITGES

Opening July 1, Casa METT Sitges is a relaxed 5-star luxury resort that captures the spirit of the coast across five historic villas, entertaining spaces and an expansive garden just steps from the Mediterranean Sea and close to the heart of Sitges. Known for its artistic spirit, open-minded atmosphere, and effortless coastal lifestyle, the historic beach town of Sitges is 45 minutes from Barcelona on the coast.

When AI Becomes the Travel Agent

Pablo Delgado argues that AI assistants are not simply adding another channel to hotel distribution — they are compressing the entire travel funnel into a single conversation, potentially owning discovery, consideration, and transaction in one pass. The hotels that wait for certainty before adapting, he warns, risk repeating the same mistake they made when OTAs arrived.

IHG Hotels & Resorts expands luxury footprint in Portugal with InterContinental Vilamoura – Algarve signing

IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, announces the signing of InterContinental Vilamoura – Algarve in Vilamoura, Portugal, in partnership with HDP Algarve SA. The signing reinforces the continued appeal of the Algarve as a top luxury resort destination in Southern Europe and marks the fourth InterContinental property in Portugal, further strengthening IHG’s leading Luxury & Lifestyle presence in the country.