Appointments

Adam Patenaude has been promoted to President & Chief Executive Officer at Dreamscape Hospitality

Dreamscape Hospitality announces the promotion of Adam Patenaude to President and Chief Executive Officer (CEO), recognizing his leadership over the past two and a half years as President. Since joining the company and leading its launch, Patenaude has guided Dreamscape through a period of significant growth, operational excellence and strategic expansion, consistently exceeding performance goals.

Jenny Moore has been appointed as Vice President of Revenue Management at Hotel Equities Group, LLC

Based in Seattle, Moore now leads revenue management strategy across Springboard Hospitality, the lifestyle division of Hotel Equities, partnering with commercial teams, property leaders and ownership groups to drive topline performance and optimize distribution. Moore most recently led revenue and distribution strategy for Noble House Hotels & Resorts, where she held multiple leadership roles over a decade. She previously held leadership roles with Coastal Hotel Group and Commune Hotels + Resorts and spent six years as an independent consultant advising owners and operators. She began her revenue management career in Colorado holding multiple director positions, including at the iconic Hotel Jerome in Aspen.

Daniel Ben-Efraim has been appointed as Senior Vice President of Sales at Hotel Equities Group, LLC

Based in Los Angeles, Ben-Efraim now leads sales strategy across Hotel Equities' Destination Collection and Springboard Hospitality divisions, partnering with commercial teams, property leaders and ownership groups to drive topline performance, strengthen market positioning and identify new opportunities for owners. Ben-Efraim most recently served as vice president of sales at EOS Hospitality, where he helped lead business-to-business commercial strategy as the portfolio expanded from eight properties to more than 60 independent and branded hotels. During his tenure, he built sales strategies across group, events, contract and negotiated business, helped establish centralized sales functions and diversified the portfolio's business mix. Earlier in his career, he held senior sales and marketing leadership roles with SH Hotels, ETC Hotel Corporation, Loews Regency New York, LXR Hotels & Resorts, and others.

Sam Tucker has been appointed as Regional Director of Sales & Marketing at Makeready

Makeready, the Dallas-based, design-forward hospitality brand, is proud to announce the promotion of Sam Tucker to Regional Director of Sales & Marketing. In his new role, Tucker will oversee sales, marketing and commercial strategy for the firm’s Texas portfolio including The Adolphus in Dallas, The Moran Hotel in Houston, and The Menger and Crockett Hotel in San Antonio.  

Nicholas Untermann has been appointed as General Manager at Viceroy Park Avenue

Viceroy Hotels & Residences is pleased to announce the appointment of Nicholas Untermann as General Manager of Viceroy Park Avenue, the brand’s highly anticipated New York City flagship, set to open February 1, 2027. Bringing more than 15 years of experience in luxury hospitality, Untermann joins the pre-opening team as the hotel prepares to welcome guests to Manhattan's NoMad neighborhood.

Tom Wolf has been appointed as Managing Director at Carmel Valley Ranch - The Unbound Collection by Hyatt

Carmel Valley Ranch, the 500-acre luxury resort nestled in the foothills of California’s Central Coast, is pleased to announce the appointment of Tom Wolf as its new Managing Director, bringing more than 40 years of hospitality leadership experience and a distinguished career with Hyatt to the role. Wolf joins Carmel Valley Ranch following an extensive tenure overseeing hotel operations, commercial strategy and teams across some of Hyatt’s largest and most recognized properties.

Magdalena Martorell has been appointed as General Manager at Avani+ Fares Maldives Resort

Minor Hotels, a global hospitality group, has appointed Magdalena Martorell as General Manager of Avani+ Fares Maldives Resort. Martorell transfers from Anantara Uluwatu Bali Resort in Indonesia, where she has served as General Manager since February 2025. Her appointment brings an experienced leader from within the group to Avani+ Fares, combining a strong commercial background with expertise in resort operations, guest experience and team development.