La Bahia Hotel & Spa

Opening Summer 2025, La Bahia Hotel & Spa will debut as a celebration of Santa Cruz’s rich culture of surf, art, wellness and exploration. Positioned where the tip of Monterey Bay meets the sparkling Pacific, La Bahia sits as a focal point of the coveted Main Beach and is poised to be the city’s first luxury property. A historic bell tower, which has been part of Santa Cruz’s beachside facade for nearly a century, has been lovingly restored and preserved as part of the hotel’s inception, where expansive rooms and suites give way to dramatic ocean views. Upon arrival, guests will feel that they are stepping into a friend’s welcoming seaside estate, as worldly artifacts and a Spanish Mediterranean design envelop the senses with a calm coastal breeze.