How to List Your Hotel on ChatGPT
OpenAI's new Businesses in ChatGPT feature lets hotels claim and manage their profiles inside ChatGPT, with analytics offering first visibility into how AI surfaces hotel information to users.
News
Hotel Polypharmacy
An opinion piece arguing that hotels have accumulated fragmented tech stacks without a coherent strategy, and that the AI wave is an opportunity to reset priorities rather than repeat past mistakes.
By Sergio Serra, CTO, GuestCentric Systems
HotelRunner Joins The Phocuswright Conference as a Sponsor to Help Partners Win the Shift in Power
HotelRunner sponsors Phocuswright Conference 2026 in Fort Lauderdale, bringing platform data on demand and distribution trends alongside its Autonomous Supply Program and B2A economy positioning.
Hoteliers, read this before you adopt another AI tool
A practical framework for hoteliers evaluating AI tools, covering how to define the workflow problem, involve frontline staff, and assess vendor fit before signing a contract.
By Alan Young, VP, Strategy | Hospitality, Infor
Are Hotels Getting Too Dependent on AI? Aviation Already Knows How This Story Ends
Drawing on aviation's hard-won lessons about automation complacency, the author argues hotels must pair AI adoption with deliberate human competence to avoid fragility disguised as efficiency.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, AI Champion
Behind Every Seamless Hotel Operation: In Conversation with Sirma’s Antonia Teofilova
Sirma Travel Hospitality's Head of Support Managed Services explains how teams with hotel operations backgrounds prevent integration failures, manage multi-vendor incidents, and use AI to improve resolution speed.
Antonia Teofilova PMP®, ITIL® 4 MP, Head of Support & Managed Services, Travel & Hospitality, Sirma
Inn-Flow Introduces AP Agent, Expanding AI-powered Capabilities Across Hotel Accounting Workflows
Inn-Flow's AP Agent automates invoice extraction, vendor matching, GL coding and tax allocation within its hotel accounting platform, reducing manual data entry for hotel finance teams.
Miami Beach’s Shepley Hotel Boosts Direct Bookings 27% With roommaster
Miami Beach's 29-room Shepley Hotel achieved a 27% direct booking increase and cut housekeeping scheduling from 3 hours to 45 minutes after upgrading to roommaster's Premium Booking Engine tier.
From Chatbots to Guest Journeys
TrustYou CEO Benjamin Jost and Highgate Portugal's head of marketing discuss AI adoption in hotels, covering online discovery, guest communication, system integration, and balancing automation with human involvement.
Benjamin Jost, Co-Founder and CEO, TrustYou
From $0 to $10 Billion in Months: Silicon Valley's AI Assistant Gold Rush Is On (and What It Means for Travel)
A wave of AI personal assistants from Meta, xAI, Anthropic, OpenAI and startups like Instinct are moving beyond chatbots to handle tasks like booking flights, managing reservations and coordinating schedules.
By Ivana Johnston, Co-Founder and CEO, Puzzle Partner
Hapi and dailypoint Partner to Simplify Hotel Technology Integrations and Speed Customer Deployment
Hapi and dailypoint have partnered to streamline hotel tech integrations, letting dailypoint access real-time guest data from systems like SevenRooms without building each connection independently.
HAPI and dailypoint
Why OpenAI bought an AI travel agent
OpenAI's acquisition of Odessia gives it an IATA-accredited travel agency, end-to-end booking technology, and hotel content, reducing its dependence on Booking.com and Expedia.
By Markus Busch, Editor/Publisher, hospitality.today
The Bouncers Have Arrived: Hotels Start Choosing Which Machines Get In
As AI agents begin shortlisting hotels before humans do, operators are urged to write agent access policies, assign liability in contracts, and redesign upsell for rational, automated buyers.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
AI in Hotel Operations: Productivity Gains and Frontline Challenges
Research shows 90% of hotel leaders report AI improves routine tasks, yet only 15% see frontline gains, with academic data finding 90%+ of frontline tasks face moderate-to-severe automation constraints.
How Conversational AI Is Moving Hotel Linen Management From Reactive to Proactive
A conversational AI assistant built on RFID inventory data lets hotel operators query linen stock, loss trends, and reorder needs in plain language, shifting from reactive to predictive management.
By Mike Rispoli, VP of Product Management, Laundris
roommaster Appoints Pawel Brzeminski as Chief Executive Officer
roommaster names Pawel Brzeminski as CEO to lead an AI-first platform rebuild, targeting independent hotels with integrated PMS, booking engine, channel manager, and guest engagement tools.
Solving the ironing board problem: automated guest messaging that eliminates the admin
Mews Director of Product Adam Britton explains how the PMS's new Guest Messaging and Automations features consolidate multi-channel guest comms and use AI to route tasks, trigger personalized messages, and manage loyalty without a points program.
Vingcard Deploys Wallet Keys at Three Orascom Hotels in El Gouna in a First for Middle Eastern and North African Hospitality Markets
Vingcard and Hudini deployed Wallet Key technology across three Orascom Hotels in El Gouna, Egypt, marking the first rollout of the solution in the MENA hospitality market.
What the Federal Refrigeration Hack Warning Means for Hotels
A US federal warning about cyberattacks on refrigeration controllers has direct implications for hotels, whose walk-in coolers and freezers often run on networked, vendor-managed systems with little IT oversight.
By Robert Firpo-Cappello, Vice President, Communications, HFTP
UrVenue Expands Stripe Integration to Bring Modern Payment Technology to Resorts and Hospitality
UrVenue expands its Stripe integration to add digital wallets, local currency pricing, and AI-driven payment optimization for resort and casino operators without per-property implementation.