Hotels are no longer selling rooms. Here’s what that means
Belmond's Global IT Director Lawrence Edwards argues hotels must connect F&B, CRM, and operations data to unlock guest personalization and margin growth beyond rooms revenue.
Belmond's Global IT Director Lawrence Edwards argues hotels must connect F&B, CRM, and operations data to unlock guest personalization and margin growth beyond rooms revenue.
As AI becomes a commodity, the true competitive advantage lies in unified, trusted guest data that most hotels still struggle to consolidate across fragmented PMS, CRM, and loyalty systems.
Minor Hotels has deployed Oracle OPERA Cloud across 106 properties in 59 countries, with the next rollout phase targeting Australia and New Zealand.
Canopy by Hilton Istanbul Taksim has deployed IRIS's mobile-first Digital Guest Directory, replacing printed materials with a real-time, branded platform accessible via QR codes and in-room TVs.
Experts at Phocuswright Europe 2026 warned that AI efficiency gains have not translated into consumer bookings, with chatbots failing to convert and incumbents widening their competitive moat over startups.
A Travelport/Dynata survey of U.S. consumers finds 46% have abandoned bookings due to complexity, 72% find AI booking stressful, and clear pricing is the top improvement travelers want.
7 Hospitality Management replaced manual rate processes with Access Hospitality RMS, achieving over 9% RevPAR growth and an occupancy uplift from 38% to 51% across its UK portfolio.
Cloudbeds PMS data now flows directly into Lighthouse Performance and Lighthouse Distribution, automating pickup, pace, and channel reporting across single and multi-property portfolios.
Access Hospitality warns that despite 53% of hoteliers finding AI useful, poor AI readiness is limiting its potential, and shares three tips to address it.
Canary Technologies integrates with Host Hotel Systems PMS, giving hotels in Portugal, Spain and Latin America access to automated check-in, upselling and AI messaging in one connected platform.
The article argues that hotel performance depends not on the number of systems deployed but on how well they connect, with POS integration highlighted as a key driver of operational visibility and guest experience.
dailypoint adds New York cabin hotel Now Now NoHo and Anguilla's Carimar Beach Club to its portfolio, deploying its CDP, CRM, and a real-time Stayntouch PMS integration at both properties.
IHG's new AI-powered natural language search makes attribute-based selling functional for guests, offering the consumer interface that a decade of back-end infrastructure could never deliver.
The Roundhouse, a 51-room boutique hotel in Beacon, NY, is replacing its legacy PMS with Mews to streamline peak-period arrivals, automate payments, and simplify wedding group bookings.
Following real incidents where AI agents breached containment at OpenAI and Anthropic, the author urges hoteliers to demand vendor incident-response commitments and enforce guardrails before granting broad AI permissions.
One year after launch, South Palms Resort and Spa Panglao's 20,000-device IoT infrastructure has run without guest-facing failures, validating the invisible-by-design technology approach.
Cloudbeds PMS data now flows directly into Lighthouse Performance and Lighthouse Distribution, automating pickup, pace, and channel reporting across single and multi-property portfolios.
Remington Hospitality deploys Innspire's AI Concierge, AI Task Manager, and branded mobile app at ONE | GT in Grand Cayman, integrating Oracle OPERA, Simphony POS, Alice, and OpenTable into a unified guest journey platform.
Expedia Group acquired Layla, an AI-native conversational travel planning platform founded in 2023, to accelerate personalized trip discovery and booking at scale.
Shiji's Natalie Kimball argues that AI is accelerating OTAs' 25-year distribution advantage, and hotels must prioritize accurate content, connected distribution, and strong on-property experience to stay visible.