Lighthouse's Ernest Crews embed AI and tech specialists within hotel commercial teams for 30-60 days to deploy its Ernest AI teammate, addressing low adoption rates cited in its 2026 survey.
Highline Hospitality Partners, with 21 hotels and $1.7B in assets under management, will use Otelier to centralize financial and operational data across its portfolio and accelerate its in-house AI development.
The author argues hotel tech vendors should attend investment conferences like IHIF to understand what drives CEOs and institutional owners, shifting focus from incremental software upgrades to anticipating where entirely new travel demand is emerging.
A McKinsey 2025 Technology Trends Outlook analysis filtered for hospitality, arguing that agentic AI is reshaping the guest booking layer and that governance, not model capability, is now the key constraint on adoption.
Shiji's Daylight PMS, including a specialized Apartment Module for extended stays and flexible billing, has gone live at Chatrium Residence Riverside Bangkok with SUN Accounting System integration.
A hotel advisory framework arguing AI delivers revenue gains only when deployed across three sequential phases: readiness, implementation, and operations, not as a standalone cost-cutting tool.
Hotels ranking well on Google may be invisible to AI assistants like ChatGPT, which prioritize clear, structured, consistent, and current content over backlinks and keyword signals.
Hilton launches AI Planner on Hilton.com and integrates with Google AI Mode, ChatGPT, and Claude to enable conversational trip planning, property search, and Honors Points redemption.
As AI commoditizes coding capacity, the competitive edge in software outsourcing shifts to domain expertise and legacy system knowledge, with travel tech cited as a prime example.
GuestCentric's AI assistant Melissa shows 56% of engaged hotel website visitors have high booking intent, yet a 2% average conversion rate persists due to unanswered questions and checkout friction.
Choice Hotels becomes an early partner for Google's AI Mode in Search, enabling travelers to find, compare, and book properties conversationally, with Choice Privileges points visibility integrated.
Vietnam's "1+1+34+N" tourism data governance model is held up as a template for the Philippine DOT, arguing that a data ownership framework must precede any AI or chatbot deployment.
Agilysys Golf has surpassed 100 property deployments, with 39 of Golfweek's Top 100 U.S. resort courses now using the platform, including 14 of the Top 20.
The author argues that AI does not inherently undermine authentic hospitality; what matters is the intent behind its use and whether it empowers employees to respond more thoughtfully to individual guests.
A LodgIQ executive argues that over 50% of AI pricing recommendations are overridden industry-wide because hotels skip the trust-building stages needed before full automation, not because the technology fails.
ExplorUS, operating 200+ U.S. park destinations, will replace six lodging technology platforms with Cloudbeds to unify operations across hotels, restaurants, retail, camping, and marinas.
Stayntouch PMS and Namastay's direct booking engine now integrate in real time, enabling independent hotels to offer mobile-first, frictionless checkout while syncing reservations automatically.
HotelKey is scaling its self-check-in kiosk across U.S. properties, with NSR Hotel Group adopting it across 20+ G6 locations, citing 2,000+ annual labor hours saved per property.
Digital guest directories, accessible via QR code without an app, reduce front desk load, enable real-time promotions, and drive ancillary revenue across dining, spa, and local experiences.
Maestro PMS argues that multi-property hotel groups should standardize data, reporting, and controls at the portfolio level while preserving property-level flexibility for workflows and guest experience.