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Actabl wants AI that won't make things up

We didn't go to HITEC 2026 for the demos. We went for the conversations. We sat down with exhibitors right there on the show floor. No script, no prepared questions, just one starting point: tell us what you do, in plain language. This is where it went with Jerimi Ford, Chief Innovation Officer at Actabl, and Rob Bahl, SVP AI Asset Management at Actabl, who'd recently joined the tech company from Marriott.

Infor's David Poprawka: hotels will build their own AI, and the real rivals are Google and Anthropic.

We didn't go to HITEC 2026 for the demos. We went for the conversations. We sat down with exhibitors right there on the show floor. No script, no prepared questions, just one starting point: tell us what you do, in plain language. This is where it went with David Poprawka, Innovation Strategist at Infor Hospitality.

 

AIHA 2026 Member Survey Report

Survey of 100 AIHA members finds hoteliers prioritize practical AI guidance, shared standards, and benchmarking over generic AI commentary, with 78% citing trend leadership as their top engagement driver.

Cendyn wants hotels to get ahead of "OTA 2.0"

We didn't go to HITEC 2026 for the demos. We went for the conversations. We sat down with exhibitors right there on the show floor. No script, no prepared questions, just one starting point: tell us what you do, in plain language. This is where it went with Cendyn's CEO Michael Bennett, Chief Marketing Officer Nicki Graham, and EVP of Product Kevin Duncan.