IHG's beta AI conversational search on IHG.com and the IHG One Rewards app lets guests describe travel needs in natural language, surfacing tailored results across 7,000+ hotels, with agentic booking features planned next.
Radisson Hotel Group, with Accenture, launched a ChatGPT app allowing travelers to search, compare, and book from 1,000+ properties across 100+ countries via natural conversation.
The AIHA launched eight expert committees covering AI architecture, governance, data standards, and agentic protocols, with outputs published as open-source resources for the hospitality industry.
HSMAI Europe's AI Advisory Board whitepaper examines how autonomous AI agents will reshape hotel discovery, booking, and communication, and what hotels must do to become "AI-bookable."
The AI Hospitality Alliance and HEDNA launch an open, crowdsourced catalogue of real-world hospitality AI use cases, inviting all industry professionals to contribute in 60 seconds.
Navan becomes the first TMC to integrate directly with Hilton's Central Reservation System via Booking and Content APIs, enabling real-time rates, rich property content, and streamlined virtual payments for corporate customers.
HFTP and Destination AI partner to expand year-round AI education, with the 3rd annual Destination AI Hospitality Summit set for September 29-30, 2026 in Washington, D.C., targeting 500 attendees.
Survey of 100 AIHA members finds hoteliers prioritize practical AI guidance, shared standards, and benchmarking over generic AI commentary, with 78% citing trend leadership as their top engagement driver.
Radisson Hotel Group's AI system automatically detects and matches lower OTA rates on RadissonHotels.com in real time, replacing the manual Best Online Rate Guarantee claims process across all properties worldwide.
The AI Hospitality Alliance launched with 12 founding partners spanning PMS, revenue management, marketing, and guest experience tech, united around education, governance, and open AI standards for hospitality.
PHAL, an agentic-AI embedded operator advisory, signs an LOI with a major luxury hotel brand and advances its Top 10 group client into proof of concept for PHAL OS.
Expedia Group's Explore 2026 partner conference revealed that AI is now embedded across traveler experiences and partner workflows, yet 70% of travelers still prefer trusted travel companies over AI chatbots for bookings.
Cloudbeds showcases how five operators across the US, Mexico, Malta, Vietnam, and Thailand used its Open API to build custom integrations, automate workflows, and create differentiated guest experiences at scale.
The AI Hospitality Alliance launches as an independent, neutral body to guide responsible AI adoption in hospitality, with five workstreams covering direct booking, technical standards, governance, education, and industry events.
HITEC 2026 drew 6,100+ professionals to San Antonio's Henry B. González Convention Center, featuring 400+ exhibitors across 85,000 sq ft and a strong focus on AI, cybersecurity, and digital guest engagement.
Marriott's AI-powered conversational search tool launches in beta on Marriott.com and its mobile apps, with a full global rollout to 283 million Bonvoy members planned later in 2025.
The 2026 Hotel Yearbook "AI Everywhere", launched at HITEC in San Antonio, compiles 40 expert articles, 26 AI solution snapshots, and a hospitality AI glossary into one publication.
HFTP launches its AI Collective Roadmap at HITEC 2026, including a practitioner-focused AI certificate program due Fall 2026, an industry AI portal, and a framework for AI data standards.
A live webinar on June 25 will gather hospitality operators and robotics leaders to discuss ROI, adoption barriers, and real-world deployment of robots across U.S. hotels.
Gain Advisors received the Mews 2026 Strategic Star Award at the Mews Unfold forum in Amsterdam, recognizing its advisory model built on senior hospitality practitioners driving measurable commercial outcomes for hoteliers.