ITB Berlin 2027

ITB Berlin 2026 took place from Tuesday, 3 to Thursday, 5 March as a B2B event. Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show, and taking as its slogan ’Discover the stories behind 60 years of legacy’, this year celebrated its sixtieth anniversary. 5,601 exhibitors from 166 countries and territories displayed their products and services to nearly 97,000 attendees. At the ITB Berlin Convention, under the heading ’Leading Tourism into Balance’, 400 leading speakers from business, science and politics discussed current and future industry challenges on four stages featuring 17 theme tracks. More than 24,000 visitors attended the convention. With ITB 360°, the 365-day global innovation hub that is ITB Berlin now offers the worldwide tourism community year-round insights in the shape of specialist articles, podcasts and other innovative formats.