Out now: Tokenomics in Hospitality, Pertlink’s free playbook on what AI costs a hotel per guest
A 30-page guide for owners, GMs, the C-suite, Chief AI Officers and vendors, published in partnership with Hospitality Net.
Pertlink's free 30-page playbook introduces Token Cost Per Guest and Token Cost Per Booking frameworks to help hoteliers budget for usage-based AI pricing ahead of 2027.
Photo by Pertlink Limited
Hotel AI no longer behaves like a subscription. It runs on a meter. Every guest message it answers, every review it drafts and every rate an AI agent checks is billed in tokens, and the more AI is used, the more it costs.
Tokenomics in Hospitality – A Pertlink Playbook, published today in partnership with Hospitality Net, shows hoteliers how to read that meter at hotel level, per guest and per booking. Written by Terence Ronson, Founder and Managing Director of Pertlink, it brings his Meter series and the research behind it into one free, 30-page guide.
Inside the playbook:
Token literacy: what a token is, why some cost more, and why the words nobody reads are still on the bill
Token Cost Per Guest (TCPG) and Token Cost Per Booking (TCPB), with worked examples
Budgeting for usage pricing, with rolling forecasts and written triggers
Where AI spend hides, and why bills jump
Governing AI decisions with the Decision Envelope and the AI Override Rate
One-page playbooks for owners, general managers, the C-suite, Chief AI Officers and vendors
A formula card, a TCPG worksheet and a 2027 budget checklist
“AI doesn’t come with a subscription fee. It comes with a meter,” said Terence Ronson. “If you can’t tell your owner what AI costs per guest, you don’t have an AI budget. You have a hope. This playbook is there so that everyone at the table, from the owner to the vendor, can read the same meter before the 2027 budget is signed.”
Hoteliers are being asked to approve AI budgets without a shared way of measuring what they are paying for. That is exactly the kind of gap an independent industry platform should help close. Terence has turned a complex pricing shift into something an owner, a general manager and a vendor can discuss using the same numbers, and we are glad to put it in front of our readers ahead of the 2027 budget season.
Henri Roelings, Founder of Hospitality Net
The playbook is independent and vendor- and brand-agnostic. It recommends no product, platform or model, and Pertlink wrote and published it on its own account.
Download Tokenomics in Hospitality for free at Hospitality Net:
About Pertlink Limited
Pertlink Limited is a boutique hospitality technology and AI advisory consultancy. It was founded in Hong Kong on 23 October 2000 and now operates across the Philippines and the wider Asia-Pacific. Founder and Managing Director Terence Ronson leads the firm and is an inductee of both the HFTP International Hospitality Technology Hall of Fame and the CHTA Hall of Fame.
Pertlink helps hotel owners, operators, developers and tourism bodies make sound decisions about technology and AI, from pre-opening systems design to AI strategy, governance and adoption. Its work is built on its own frameworks, including TCPG (Token Cost Per Guest), HXO (Human Experience Orchestrator) and the Hybrid Hospitality Framework. Through its Pertlink Viewpoint series, the firm turns global AI and technology developments into practical guidance for boards, C-suites and operators.
The goal hasn't changed since 2000: technology that genuinely improves the guest experience, now with AI in the mix.
About Hospitality Net
Founded in 1995 in Maastricht, the Netherlands, Hospitality Net is the #1 B2B portal for global hotel professionals and one of the longest-running independent hospitality B2B publications in the world. Hospitality Net acts as a neutral broker and publisher of hotel business information, built on a membership model for all stakeholders in the global hotel industry. Members use the platform to share and amplify content, join thought leadership initiatives, and strengthen their visibility and findability across search, AI platforms, and LLMs. With 100,000+ articles, reports, and expert commentary collected over more than 30 years, Hospitality Net offers one of the deepest knowledge bases in hospitality B2B media. It also publishes The Hotel Yearbook, one of the industry’s most cited annual reference publications. Visit www.hospitalitynet.org.
Media Contact
Terence Ronson
Founder and Managing Director [email protected]