How to List Your Hotel on ChatGPT
OpenAI's new Businesses in ChatGPT feature lets hotels claim and manage their profiles inside ChatGPT, with analytics offering first visibility into how AI surfaces hotel information to users.
Opinion Articles
Hotel Polypharmacy
An opinion piece arguing that hotels have accumulated fragmented tech stacks without a coherent strategy, and that the AI wave is an opportunity to reset priorities rather than repeat past mistakes.
By Sergio Serra, CTO, GuestCentric Systems
Hoteliers, read this before you adopt another AI tool
A practical framework for hoteliers evaluating AI tools, covering how to define the workflow problem, involve frontline staff, and assess vendor fit before signing a contract.
By Alan Young, VP, Strategy | Hospitality, Infor
Are Hotels Getting Too Dependent on AI? Aviation Already Knows How This Story Ends
Drawing on aviation's hard-won lessons about automation complacency, the author argues hotels must pair AI adoption with deliberate human competence to avoid fragility disguised as efficiency.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, AI Champion
From $0 to $10 Billion in Months: Silicon Valley's AI Assistant Gold Rush Is On (and What It Means for Travel)
A wave of AI personal assistants from Meta, xAI, Anthropic, OpenAI and startups like Instinct are moving beyond chatbots to handle tasks like booking flights, managing reservations and coordinating schedules.
By Ivana Johnston, Co-Founder and CEO, Puzzle Partner
Why OpenAI bought an AI travel agent
OpenAI's acquisition of Odessia gives it an IATA-accredited travel agency, end-to-end booking technology, and hotel content, reducing its dependence on Booking.com and Expedia.
By Markus Busch, Editor/Publisher, hospitality.today
The Bouncers Have Arrived: Hotels Start Choosing Which Machines Get In
As AI agents begin shortlisting hotels before humans do, operators are urged to write agent access policies, assign liability in contracts, and redesign upsell for rational, automated buyers.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
How Conversational AI Is Moving Hotel Linen Management From Reactive to Proactive
A conversational AI assistant built on RFID inventory data lets hotel operators query linen stock, loss trends, and reorder needs in plain language, shifting from reactive to predictive management.
By Mike Rispoli, VP of Product Management, Laundris
Solving the ironing board problem: automated guest messaging that eliminates the admin
Mews Director of Product Adam Britton explains how the PMS's new Guest Messaging and Automations features consolidate multi-channel guest comms and use AI to route tasks, trigger personalized messages, and manage loyalty without a points program.
What the Federal Refrigeration Hack Warning Means for Hotels
A US federal warning about cyberattacks on refrigeration controllers has direct implications for hotels, whose walk-in coolers and freezers often run on networked, vendor-managed systems with little IT oversight.
By Robert Firpo-Cappello, Vice President, Communications, HFTP
84% and 15%: Hotels Are Handing AI to Everyone Except the People Who Touch the Guest
Survey data showing 84% of managers vs. only 15% of frontline staff benefit from AI reveals a strategic misallocation that risks hollowing out the guest-facing layer hotels depend on for differentiation.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, AI Champion
How to Use AI Agents to Build Workflows That Prevent Overnight Emergencies in Hotels
A step-by-step guide to deploying AI agents for overnight hotel operations, covering six workflow examples from kitchen temperature alerts to shift handoffs, using Zenzap as the featured platform.
By Rebecca Lazar, Senior Product Marketing Manager, Zenzap
Why AI agents aren't booking your rooms yet
Despite millions of AI agent users, hotel bookings completed inside AI remain near zero because the final step still redirects to OTAs, and most consumers won't let agents pay autonomously.
By Markus Busch, Editor/Publisher, hospitality.today
Nobody Wants to Be First
The author argues that hotel owners must negotiate agent ownership, data portability, and performance-based fees into HMAs before AI becomes a standard clause operators dictate on their own terms.
By Sloan Dean, Founder & CEO, AIHG
Why Hotel Tech Pricing Needs to Move Beyond Cost Comparison
The article argues hoteliers should evaluate tech on operational value, hidden costs, and long-term fit rather than upfront pricing, citing Amadeus and Hilton research.
By Matthew Clark, Regional Director of Sales, Asia Pacific & Middle East, Shiji
One Platform, Endless Possibilities: Elevating the Modern Guest Experience
The article argues that a single, flexible booking platform can unify hotel amenities, services, and spaces into one branded hub, serving overnight guests and day visitors alike while connecting to existing operational workflows.
By Shawn Tarter, CEO & Founder, RealTime Reservation LLC
I think I was wrong about Agents
A hospitality marketing professional argues that AI agents represent a step-change beyond generative AI, enabling autonomous task execution like running ad campaigns end-to-end, with hotel-specific use cases explored.
By Martin Soler, Partner, Soler & Associates
AI Questions Every Hotelier Should Be Asking
A report from The Hospitality Show covers AI panel insights and expo floor vendor offerings, closing with five due-diligence questions hoteliers should ask before adopting any AI tool.
By Robert Firpo-Cappello, Vice President, Communications, HFTP
AI Can Only Read the Kitchen You Have Written Down
AI tools in kitchen and F&B operations depend entirely on the quality and completeness of documented processes and data.
Analytics Was Never Supposed to Be a Department
TrustYou CEO argues conversational AI's real value is not faster answers but eliminating "skill walls" between hotel data silos, enabling cross-system questions that were previously too costly to ask.
By Benjamin Jost, Co-Founder and CEO, TrustYou