Maybe MCP is really the tech that hotels need
MCP acts as a unified routing system that could let AI agents book multiple hotel services directly without individual API integrations or OTA dependencies.
By Martin Soler, Partner, Soler & Associates
Opinion Articles
Hotels Save 500+ Hours Annually With Modern PMS Platforms, According to the HotelTechReport 2026 PMS Impact Study
The study surveyed 1,200+ hotels across 47 countries, finding 17% save over 10 hours weekly while 92% cut staff onboarding from weeks to days.
By Jordan Hollander, Co-Founder, Hotel Tech Report
The key tech trends expected to refine the guest journey in 2026
Industry analysis predicts 2026 will shift focus from acquiring tech tools to integrating them seamlessly, with AI-driven personalization and unified data systems becoming essential.
By Gemma Hynes, Client Services Director, Net Affinity
AI’s Ridiculous Response to a Ridiculous Question
The author reflects on AI applications while attending the CX Malaysia conference as a keynote speaker.
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
Digital Transformation in Hotels Has Failed Until Now. AI Changes the Story.
The author introduces the AI Compass framework with four strategic directions (North, East, South, West) to help hotels focus their AI adoption efforts.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, AI Champion
The 2026 AI Disruption Map - 24 Tech Leaders Reveal Where Hospitality's Future Is Being Built
Survey of 27 hotel technology suppliers reveals AI will disrupt five key areas by 2026, creating a two-speed industry between AI-ready and legacy properties.
Automation & AI: Why Hotels Need the Basics Before the Brilliance
h2c's 2025 study reveals hotels trust AI more than they use it, with 62% citing lack of expertise as the top barrier to adoption.
By Linda Girrbach, Co-Founder & Head of Hospitality Consulting, RobosizeME
Getting Technical with What a Centralized Hotel Platform Can Enable
The article explains how hub-and-spoke system architecture enables hotels to unify guest data for personalized service and revenue optimization through API integration.
By Larry Mogelonsky and Adam Mogelonsky
How AI is transforming hotels today
The piece explains why hotels with modern cloud architecture will benefit most from the shift to agentic AI that can automate complex workflows.
Tech Won’t Replace Service, but It Can Help Us Recognize
The author argues that guest recognition through technology and staff training drives loyalty more effectively than traditional amenities or loyalty points.
By Martin Soler, Partner, Soler & Associates
How Generative AI Commerce Will Upend the Hotel Booking Game?
AI-powered booking agents will transform hotel distribution by enabling automated negotiation and personalized offers, requiring hotels to invest in API connectivity and data quality to remain competitive.
The Truth About AI in Hotels: Who’s Actually Using It, Who Isn’t, and Why 2025 Became the Great Divide
Analysis reveals most hotels use basic AI tools but only a minority have mastered strategic implementation for competitive advantage.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, AI Champion
The Enemy Within: Why We Ignore the AI in Hospitality Operations
The author argues hotels should prioritize internal AI systems for energy, supply chain, and operations over customer-facing technology to improve profit margins.
By Mark Fancourt, Co-Founder & Principal Consultant, TRAVHOTECH
Looking for Higher Profitability? Start Your Workflow Automation the Right Way
RobosizeME outlines a four-step approach to hotel automation, emphasizing starting with simple, high-impact tasks that deliver ROI within weeks rather than complex system overhauls.
By Stephen Burke, Founder and CEO, RobosizeME
Expedia Guess The Guest: A Conversation on Hospitality, Dead Internet Theory, Artificial Intelligence, and Human Stupidity
Expedia executive Elisa Ragno discusses AI's impact on hospitality and the balance between technology and human connection in guest services.
AI is coming for the PMS, but not the way you think
The article explores how artificial intelligence will transform property management systems in unexpected ways for the hospitality industry.
By Martin Soler, Partner, Soler & Associates
The Irreversible Shift: Why Your Distribution Model Must Be AI-Native by 2030
Hotels must invest in unified data architecture and AI-native distribution by 2030 to reduce OTA dependency and capture direct bookings through AI agents.
By Mark Fancourt, Co-Founder & Principal Consultant, TRAVHOTECH
Enabling AI-driven impact for hotels: A three-pronged approach
Cendyn data shows 78% of hotel chains use AI today, with Google's Performance Max campaigns achieving 3x higher conversion rates than traditional methods.
By Quentin Lederer, Vice President of eCommerce, Cendyn™
Decentralization Is a Myth — But We Can Still Take Back Control
The author argues hotels must unite to build industry-owned AI infrastructure before tech giants and OTAs dominate the new AI-powered travel search landscape.
By Ira Vouk, Hospitality Tech and AI Consultant, Hospitality 2.0 Consulting
How Leading Hotel Groups Turned Automation into Measurable Results
RobosizeME case studies show hotels saving 200,000+ hours annually through AI automation of rate management, OTA reconciliation, and guest identification tasks.
By Linda Girrbach, Co-Founder & Head of Hospitality Consulting, RobosizeME
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