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Opinion Articles

HN Original
Opinion Article

Data Sovereignty Is the New Hospitality Imperative: Why Hotels Need to Rethink Their Tech Stack Now

Should a hotel GM have to consult a legal advisor every time a vendor updates their cloud TOS? This isn’t a theoretical debate anymore; for hoteliers juggling international guests, loyalty programs, and global cloud systems, data sovereignty has become a frontline concern. And it’s reshaping how hotels choose their tech partners.

By Aleksander Ludynia, Chief Security Officer, Shiji
HN Original
Opinion Article

HITEC Rewind: Decentralized Identity and the Future of Hospitality

At HITEC Indianapolis, one of the most forward-thinking sessions tackled a topic set to redefine how the hospitality industry engages with its guests: Decentralized Identity, sometimes referred to as Self-Sovereign Identity (SSI). In a world where personalisation and data privacy increasingly go hand in hand, Decentralized Identity offers a radical new approach that empowers travellers to take control of their digital identities while enabling hotels, airlines, and travel providers to deliver seamless, secure, and highly personalised experiences.

By Henri Roelings, Founder, Hospitality Net
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Hospitality Net
Opinion Article

Innovation in Hotels Is about People, not Tech

Hotel innovation is a people problem before it is a tech problem. Since HITEC, I’ve been reminiscing less about the tech I saw and more about the people I met. Yes, AI was everywhere, literally everywhere, predictive analytics, plenty of stuff some good - but not only. But the biggest takeaway wasn’t a product. It was this: success doesn’t come from the tech, it comes from the people.

Martin Soler
By Martin Soler, Partner, Soler & Associates
Opinion Article

The Hotel PMS Blueprint for Guest-Centric Hospitality

Today’s travelers are no longer content with one-size-fits-all service. They seek authentic, personalized experiences tailored to their individual preferences—and are willing to pay for them. In fact, a 2024 study of nearly 1,800 hotel guests found that 61% were willing to spend more for a custom-tailored stay. For hoteliers, this presents both a challenge and an opportunity: How can hotels consistently deliver high-touch, individualized service at scale?

Nicole Dehler
By Nicole Dehler, Vice President of Product Management, Stayntouch
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KORDIE®
Opinion Article

6 Creative Strategies to Increase Hotel Revenue

The hotel industry is facing a powerful mix of opportunity and pressure. Hotel guest spending on travel and associated expenses is projected to hit a record $777 billion, according to the American Hotel & Lodging Association. But costs are rising, staffing remains tight and many traditional revenue streams are feeling the squeeze. So what’s the smartest way forward?

Dhiraj "DJ" Singh
By Dhiraj "DJ" Singh, VP of Global Sales, Canary Technologies
Opinion Article

Segmentation Recommendation Engines as the Next Big AI Tool for Hotels

Customer segmentation has been critical from day one for the modern hotel industry. More recently, with numerous data sets being merged due to technological advances, brands are starting to get quite granular with their KYC (know your customer) in terms of understanding where guests are coming from (channels and geography), why they are selecting your property (leisure, corporate, conference and so on) and what their buying (packages, upselling offers, onsite ancillary spend or others).

Larry MogelonskyAdam Mogelonsky
By Larry Mogelonsky and Adam Mogelonsky
Opinion Article

The Next Era of Hotel Technology: Agentic, MCP & Multi-Modal AI

Massive developments are happening in AI.  Just this week the popular Hotel Tech Insider innovation newsletter covered a story about Hyatt laying off 30% of it's US Call Center staff and we're seeing major tectonic shifts like this across the industry each week but most hotels are only just beginning to explore its potential. In many cases, individual hoteliers and staff are experimenting with tools like ChatGPT for writing content or answering questions. Some hotels have added basic AI features into their operations – think of voice-activated assistants in rooms or simple text chatbots on their websites that answer guest FAQs. Others use AI behind the scenes for tasks like summarizing guest feedback or generating reports. These early uses are valuable, but they barely scratch the surface of what’s coming.

Jordan Hollander
By Jordan Hollander, Co-Founder, Hotel Tech Report
Opinion Article

Don't overthink AI: Just do it.

I’m quite sure that one day someone asked “So… where do we start with this computer thing?” The answer was: anywhere. Some people opened Lotus 1-2-3 some people did graphic design, some wrote a letter. The point wasn’t the starting point, it was the fact we’d started. Generative AI is the same seismic moment, only faster and louder, and the “where do I start?” needs to change to “what’s next”.

Martin Soler
By Martin Soler, Partner, Soler & Associates

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