Martin Soler is a hotel technology marketer, entrepreneur, and author with a long-standing focus on innovation, marketing, and the forces reshaping the hospitality industry.

He is the co-founder of 10 Minutes Hotel News, one of the hotel industry's most-read information aggregation platforms, bringing together the most relevant hospitality news and insights for hotel professionals.

Martin works as a fractional CMO for hotel technology companies, helping businesses sharpen their positioning, develop go-to-market strategies, and turn complex products into ideas that resonate with hotel executives and decision-makers, where he published Tell, the weekly hotel tech and marketing industry analysis.

He is a co-founder of Pragmatik, an agency focused on generating MQLs for hotel technology companies through tailored, highly relevant content and media productions.

His passion for innovation, technology, and marketing, combined with years spent at the intersection of hotels and technology, occasionally results in opinionated articles about where the industry is going, what is changing, and which assumptions might deserve to be challenged.

Martin is council member of the Digital Marketing in Hospitality panel, and panel expert of the Information Technology and the AI Everywhere panels.